Blue Ocean Strategy – Compete by not competing According to two authors W.Chan Kim, Renée Mauborgne ...
Day: December 10, 2019
B2B and social media marketing strategyB2B and social media marketing strategy
In recent weeks, I have been visiting a B2B (business to business) company...
Harness the Power of Classified AdvertisingHarness the Power of Classified Advertising
Many businesses think that classified ads are difficult to attract readers, so they rarely, if ever, ...
To "survive" in a crisisTo "survive" in a crisis
A series of banks collapsed, stocks were gloomy, companies closed, workers lost their jobs... Crisis...
Humor in marketing: six serious issues!Humor in marketing: six serious issues!
One can use humor as a sarcastic way of talking about a person...
Research brand valuation modelsResearch brand valuation models
“If I have to split the business, I will give you all the real estate, I will only take...
Why do they succeed in crisis?Why do they succeed in crisis?
In the context of the current economic recession, a series of leading US businesses in many fields ...
Seize opportunities with SWOTSeize opportunities with SWOT
In theory, this analysis will help you leverage your strengths, seize opportunities...
Secrets of selling in times of crisisSecrets of selling in times of crisis
Despite gloomy economic indicators, business for pharmaceutical sales managers is ...
Success in crisisSuccess in crisis
While hundreds of companies went bankrupt and lost money due to the global financial crisis, there are still...
Passive or proactive in facing the crisis?Passive or proactive in facing the crisis?
This is a very difficult time for businesses. We have accepted the economic reality...
Branding impacts multi-sensory perceptionBranding impacts multi-sensory perception
In 15 years of regularly traveling back and forth several times a year between Vietnam and New York (USA), almost...
