Over the past few weeks, I have been visiting a B2B company to discuss marketing methods they could use. One of the issues that came up during the discussion was the use of social media for marketing.I have found that most B2B companies struggle to harness the power of social media to market to other companies. The value of this method is still not fully understood and exploited. B2B companies still consider this method not suitable for their company, while in fact, social media marketing is becoming one of the most effective methods of online marketing.
In today’s economy, B2B companies are looking to reduce the cost of offline marketing campaigns to increase online marketing. A recent survey in B2B Magazine found that more than 48% of the companies surveyed said they are increasing their budgets for online marketing campaigns.
Why is social media effective in marketing campaigns?
The truth is, many customers are tired of “marketing speak” these days. Social media allows companies to connect with one another without having to do so.
Try to find the definition of social media on the internet. I chose the definition on wikipedia website because it was given by users.
Social media is used to describe new forms of communication, based on online services, that allow users to share opinions, views, experiences and knowledge with many other people. Social media can take many forms, including written text, images, audio or video. Social media include blogs, wikis, vlogs (a more advanced form of blogging), podcasts(1)
Looking at the above definition, you can get an idea of how important social media marketing channels are for B2B companies.
B2B businesses should be exposed to a wide range of potential customers on social media and communities. This is an opportunity for businesses to reach the most influential customers in the markets they want to target, and make the most of the benefits of social media to grow.
Using social media for marketing can be a bit of a hassle for a marketing team that is used to traditional methods, but it has the potential to be a huge success. Try out a few cases where you believe that social media has contributed to significant success for your company. These successes will reinforce your belief in the value of social media and its applications.
Social networks allow you to:
Share experience and knowledge
Approaching customer psychology
Create conditions for customers to exchange and help each other
Based on the above arguments, do you believe that social media is really a suitable marketing tool for your company?
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