Branding is very important to a business. It is a management tool that can ...
Tag: Trademark
Where did the brand come from?Where did the brand come from?
I have been involved in many debates about the meaning of the word brand but only ...
How to build a brand with little money?How to build a brand with little money?
When it comes to branding, many small and medium-sized businesses often wonder: "At least...
Brand and cultureBrand and culture
For any organization, what makes it vital is the human resources team. Pure ...
Meaning of colors and brandsMeaning of colors and brands
What color is a Tiffany box? Turquoise color of robin eggshell. All boxes of...
Are brands on the decline?Are brands on the decline?
While being a recognized brand offers many advantages in practice, ...
2009: What's new in "brand"?2009: What's new in "brand"?
Depending on the sector we cover, 2009 could be seen as the year the...
Six steps to successful web brandingSix steps to successful web branding
Change is inevitable: As an economy matures, ages and eventually...
Build a better brandBuild a better brand
Marketers rely heavily on intuition. The key to building a brand scientifically...
Brand: Sun rays or laser raysBrand: Sun rays or laser rays
During branding seminars, sharing around common questions such as should...
How to leverage your greatest asset – your brandHow to leverage your greatest asset – your brand
Most people think brands are created through marketing and advertising with commercials...
Should you continue to spend money on branding?Should you continue to spend money on branding?
The answer is “Yes!” Branding is a long-term investment strategy, so to overcome ...
