Branding is not about glamour

Brands for businesses have great significance. It is a management tool that can create value in business. However, currently the number of strong Asian brands only accounts for

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Common mistakes in pricing (2)

Keep prices from rising for a long time. In fact, you may be put in a situation where you have to decide whether to increase the price of the product or not. For example, demand for your product increases

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Marketing – mix

The components of marketing - mix include 4 elements: Product, Price, Place (distribution channel), and Promotion. Product A product is anything that can be

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Mascots and marketing

A business may have to pay millions of dollars to superstars like Gwyneth Paltrow or Angelina Jolie to introduce themselves. But this is feasible if the business does not have an additional budget

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Marketing – mix

The components of marketing - mix include 4 elements: Product, Price, Place (distribution channel), and Promotion. Product (product) Product

see more

Mascots and marketing

A business may have to pay millions of dollars to superstars like Gwyneth Paltrow or Angelina Jolie to introduce themselves. But this is possible

see more