What is strategic marketing?

The goals that a business wants to achieve in the market such as product volume and market share are called marketing goals. The path that a business intends to take to reach its goals is called marketing objectives.

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Warning for direct marketers

For those marketers who are tireless in their efforts, despite their failures and ignorance of marketing history. Pay attention: This article is for you. One of the most famous questions, asked by

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Meaning of colors and brands

What color is a Tiffany box? Robin's egg blue. All Tiffany boxes are blue. If Tiffany had used any other color on their boxes, they would have missed out on an opportunity.

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Are brands on the decline?

Although becoming a recognized brand brings many advantages as recorded in the history of commercial activities, there are still opinions that go against it.

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