What Marketers Can Learn From Past Election Campaigns
November 4, 2008 will go down in history as the most important day in marketing. Imagine the new president. A relatively unknown figure. Younger than his opponents.
November 4, 2008 will go down in history as the most important day in marketing. Imagine the new president. A relatively unknown figure. Younger than his opponents.
Who is responsible for profitability at your company? In most B2B and B2C companies, the sales department is considered the “golden goose” of the business, while the
Cause marketing (or cause-related marketing) is a form of marketing that involves coordinated efforts between a business and a nonprofit organization on a
What are the key elements of marketing operations (MO) success, and how can leading companies manage and incorporate these powerful elements? To understand
When the economy is down, consumers keep a tighter grip on their wallets, while businesses try to limit costs in an effort to ensure increased profits.
How much does this ad cost? A hundred thousand? We're burning through our money! – exclaimed one executive, looking at the advertising budget. And perhaps that
As March Madness (the annual NCAA college basketball tournament, most of which is played in March) gets underway, there are lessons to be learned.
Humor can be used as a satirical way of speaking about a person or event that deserves condemnation. But in any case, humor
Participating in exhibitions is one of the effective tools to support business marketing. Susan Friedmann - an expert in the field of marketing through events and meetings - gives
Marketing in the 21st century is no longer limited to the traditional 4P formula but has been expanding to 3P to form the 7P Formula. Marketing efforts will be fueled with more
Can potential customers tell the difference between your company and your direct competitors? If not, it's time to review your marketing strategy.
For any organization, what makes it alive is its human resources. Their spirit, motivation and way of working must be nurtured in a corporate culture environment.
November 4, 2008 will go down in history as one of the most important days in marketing. Imagine what the new president will look like. A
Who is responsible for profits at your company? In most B2B and B2C companies, the sales department is considered the “human
Cause marketing (or cause-related marketing) is a form of marketing that involves coordinated efforts between a
What are the key elements of marketing operations (MO) success, and how can leading companies manage and
When the economy is down, consumers are keeping a tighter grip on their wallets, while businesses try to limit costs.
How much does this ad cost? One hundred thousand? We'll just burn through the money! – exclaimed one director as he looked at it.
When March Madness (the annual NCAA college basketball tournament, most of which is held in March)
Humor can be used as a satirical way of speaking about a person or event that deserves condemnation.
Participating in exhibitions is one of the effective tools to support business marketing. Susan Friedmann - an expert in the field
Marketing in the 21st century is no longer limited to the traditional 4P formula but has expanded to 3P to form the 7P Formula.
Can potential customers tell the difference between your company and your direct competitors? If not,
For any organization, what makes it alive is its staff. Their spirit, motivation and way of working.
