“If I have to split the business, I will give you all the real estate, I will only take...
Why do they succeed in crisis?Why do they succeed in crisis?
In the context of the current economic recession, a series of leading US businesses in many fields ...
Seize opportunities with SWOTSeize opportunities with SWOT
In theory, this analysis will help you leverage your strengths, seize opportunities...
Secrets of selling in times of crisisSecrets of selling in times of crisis
Despite gloomy economic indicators, business for pharmaceutical sales managers is ...
Success in crisisSuccess in crisis
While hundreds of companies went bankrupt and lost money due to the global financial crisis, there are still...
Passive or proactive in facing the crisis?Passive or proactive in facing the crisis?
This is a very difficult time for businesses. We have accepted the economic reality...
Branding impacts multi-sensory perceptionBranding impacts multi-sensory perception
In 15 years of regularly traveling back and forth several times a year between Vietnam and New York (USA), almost...
Cash flow – the lifeblood of a businessCash flow – the lifeblood of a business
Many businesses complain that, in the books, they always see a profit but in the safe they don't...
“Symptoms of crisis” are not a crisis!“Symptoms of crisis” are not a crisis!
Sometimes, because they are at the heart of a crisis, insiders get caught up in the flood of information that ...
The key to decoding the customer brainThe key to decoding the customer brain
A field called NeuroMarketing – the combination of neuro...
How does your website appear on search engines?How does your website appear on search engines?
Here are 10 ways that can help your website not only be regularly listed in...
Create services that customers wantCreate services that customers want
Today, creating new services has the ability to both retain customers and create...