Here are 10 ways to help your website not only appear regularly in search results but also get listed at the top of the list. No one method is superior to the others, but it is best to combine them to get better results.
1. Be the first to register your website URL with search engine providers.
The way search engine companies do business is similar to the advertising model that uses periodicals: curate content to attract viewers, then sell it to advertisers. It makes sense for search engines to let content creators submit URLs, because doing so would add value to the search engine’s home page, giving the search engine a new member of its household and making it easier to sell ads.
For small businesses, it is easy to take the initiative to submit a few website URLs, simply clicking on the “submit URL” button. Such links can easily be found in other forms or sites of popular search engines.
Be wary of websites that boast that they can submit your URL to hundreds of search engine providers. In reality, there are less than 10 reputable search engine providers that you can trust, such as yahoo.com, google.com, and in Vietnam, vinaseek.com.
2. Ranking is proportional to cost.
In fact, there are good reasons to invest in advertising your website on search engine sites. Dennis Buchheim, chief revenue officer at Inktomi, headquartered in Sunnyvale, California, explains that the contributions help clients get higher rankings in search results, and they also guarantee that your business will be included in the algorithmic search results. And of course, the higher the contribution, the higher the priority for your website. Search engine providers typically offer different prices for different priority rankings.
For example, the service allows a visitor to receive reports that include information about the keywords that searchers are using. If your website is listed as one of the first search results, the probability that a searcher will click on the website's link is very high. This information is valuable because it allows website owners to adjust the contribution cost to increase or decrease the position of the website in the search service provider's ranking table.
3. Transform content to get into information filtering and listing software.
The software programs that list search results, called “spiders,” respond to how they crawl through web pages, recording a number of things about the appearance of each page, including the text. In the log, the list of information created and listed, the “spiders” recognize the frequency of specific words on a page, and this will be part of a complex algorithm that calculates the value of the page, and ultimately its ranking. The “spiders” might work in the following way: If one page has the word “Internet” repeated four times and another page has the word “Internet” 12 times, and both pages have the word “Internet” in their meta tags and page titles, the second page will be ranked higher. The “spiders” algorithm also calculates and ranks words that are combined with other words, such as “cars”, “auto parts”, “cars”… on a car company’s website.
Therefore, to give your website a high priority in the rankings, you should add common and popular keywords. For example, your company name is Hong Ha, operating in the field of handicrafts, when creating a website, the home page as well as the pages inside you should insert meta tags in the form of text such as: handicraft, fineart, hongha handicraft, hongha-fineart…. Like that, the reading and ranking software of search engine pages will find your website more easily.
In fact, many webmasters have randomly inserted words that are not related to the field as well as the information content of the page to gain the opportunity to get a high ranking in the search engine results list. Some authors of other websites are even more cunning, they insert hundreds, thousands of keywords in white font on a white background at the bottom of the page, or the text is the same color as the background color so that readers cannot recognize it. Visitors will not see anything, the "spiders" are "color blind", and this method has fooled the keyword search software of search engines.
In addition to the text-based search method, the “spider” also ranks the web page based on HTML code, image and audio files. Therefore, when naming images, you should also choose common and popular names. For example, if you build a car sales website, the images used for the page should be named car1.jpg, car.jpg, not anh.jpg, anh1.jpg.
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