There is a saying that goes “it's better to be a big fish in a small pond...
How to reduce risks to a minimumHow to reduce risks to a minimum
In this context of very fierce market competition, risks are unavoidable. Which business...
10 effective solutions for the new year10 effective solutions for the new year
Learn how to manage, motivate and inspire employees to achieve great success...
The role of the director in an unstable economyThe role of the director in an unstable economy
During economic downturns, executives need to maintain focus on the fundamentals...
How to proactively deal with crisis?How to proactively deal with crisis?
For most business people, the word “crisis” is synonymous with “disaster.” Many managers are ...
Marketing in times of inflationMarketing in times of inflation
In times of inflation and rising prices, the cost factor plays an increasingly important role...
Marketing strategy for "late birth" productsMarketing strategy for "late birth" products
And many people believe that, with the "late birth" position, businesses can hardly afford to...
Blue Ocean Strategy from the perspective of Philip Kotler and Michael PorterBlue Ocean Strategy from the perspective of Philip Kotler and Michael Porter
Blue Ocean Strategy – Compete by not competing According to two authors W.Chan Kim, Renée Mauborgne ...
B2B and social media marketing strategyB2B and social media marketing strategy
In recent weeks, I have been visiting a B2B (business to business) company...
Harness the Power of Classified AdvertisingHarness the Power of Classified Advertising
Many businesses think that classified ads are difficult to attract readers, so they rarely, if ever, ...
To "survive" in a crisisTo "survive" in a crisis
A series of banks collapsed, stocks were gloomy, companies closed, workers lost their jobs... Crisis...
Humor in marketing: six serious issues!Humor in marketing: six serious issues!
One can use humor as a sarcastic way of talking about a person...