The success of a brand depends greatly on marketing. However, billions of dollars...
Month: December 2019
Warning for direct marketersWarning for direct marketers
For marketers who work tirelessly, despite failures and ignorance of history...
Meaning of colors and brandsMeaning of colors and brands
What color is a Tiffany box? Turquoise color of robin eggshell. All boxes of...
Mobile Marketing: The Anti-Recession ToolMobile Marketing: The Anti-Recession Tool
Normally, the natural psychology of businesses when the economy falls into recession is to find ways to ...
Inbound marketing and outbound marketing: Front foot, back footInbound marketing and outbound marketing: Front foot, back foot
Most marketers are not unfamiliar with the two concepts of inbound marketing and outbound marketing.
Marketing Budgets in a Recession? Masso Group's PerspectiveMarketing Budgets in a Recession? Masso Group's Perspective
“…If spending on marketing is deemed more effective than on luxury offices or financial investments, then ...
Significant growth of Event MarketingSignificant growth of Event Marketing
Although marketers are increasingly equipped with technical tools, it seems they...
Which model for marketing strategy?Which model for marketing strategy?
When E. Jerome McCarthy (Harvard University) wrote the book Basic Marketing in 1960, perhaps ...
Choose effective advertising mediaChoose effective advertising media
Use all available advertising means! However, reality shows that even...
Are brands on the decline?Are brands on the decline?
While being a recognized brand offers many advantages in practice, ...
What must Marketing prepare to anticipate economic recovery?What must Marketing prepare to anticipate economic recovery?
The jobs of marketers survived the recession. They will have more opportunities...
Expand operations with narrow segments of the marketExpand operations with narrow segments of the market
Most successful marketing campaigns begin and end with a ...