Press releases are an important element in bringing an organization to the public. However, this is not the first element to bring the organization's image to the public, but only the last element, it is not even necessary to have it.
What can you do to get your article noticed and published?
In fact, much of what you read in newspapers and magazines, or trade publications, hear on the radio or watch on television comes from press releases. But typically a newsroom receives hundreds of press releases each week, so most are put on hold and awaiting review. Your hardest part will be writing a press release that will get journalists interested, wanting to learn more, and discovering that your story is what they want to publish.
- The story is newsworthy
- Expressing the way an editor thinks
- Suitable for the current situation of the organization
- Persistently clinging
- Form of presentation
- A4 paper, 1.5 lines spaced
- Should only be 1-2 sides of paper long
- Record day, month, year
- Write “PRESS RELEASE” right in the middle
- Enter the recipient's name and title
- Written in a journalistic, eye-catching style
Layout
- Title: Must be attention-grabbing, short but state the main content of the story. You can add subheadings to paragraphs (if necessary) to make the article clearer.
- First paragraph: Need to be general and brief, stating 5 main items: who, what, where, when, why. It can stand alone as a complete and concise piece of information.
- The second paragraph: Has the function of providing additional details and new information after the general overview in the first paragraph.
- Third paragraph: May quote a prominent external stakeholder or company spokesperson. The quote must open up a new direction, as a personal aspect of the story.
- Contact details:
- Name, title, and phone number are clearly written and bolded at the end of the article
- Sometimes this part is very important, so reporters can contact us immediately when needed
- Additional information:
- Number of words of the article;
- Brief description of the organization;
- Basic information and data;
- List website, if available
