Organize your own sales. Therefore, Mr. Vinh organized a door-to-door sales team for remote provinces and rural areas with over 500 people. Accordingly, employees will receive a basic salary and an important income of 1%/sales of dishwashing liquid - the company's most famous and best-selling product, 1.7%/sales of other items. other. In Western provinces such as Ca Mau, a team of 10 sales staff goes first, to each retail point, each household along the rivers and creeks, followed by two 20-ton boats carrying goods. To each deeper area, there are boats that deliver goods directly to the buyers. Just like that, every day an employee visits about 35 - 40 customers, and the company checks these visits and results in at least 55% customers placing orders. In the Northern provinces, large trucks are used to distribute goods locally, and small trucks and motorbikes are used to carry goods forward. In new urban areas and working-class residential areas, the company supports Distributors have 4-6 sales staff, each employee is responsible for taking care of 250 grocery stores, market stalls or small sales points in alleys. Responsible for checking employees has a team leader and supervisor, and each province and city has a senior supervisor. Thanks to that, although in September and October 2008, revenue decreased sharply because consumers tightened their spending. , in just the period from November 2008 to February 2009, the company's revenue increased by more than 10% compared to the normal level.
Go to the cave and alley. In December 2008, Thuan Phat Food Joint Stock Company established a sales team of over 100 employees, delivering goods to each small grocery store located in the cave and alley, thereby helping sales volume increase by more than 200,000. products/month. Ms. Truong Lan Anh, general director of the company, acknowledged: "With cheap spices and sauces and low profits, we have to sell them where people are used to shopping: grocery stores, stalls." market. Therefore, even after establishing a distribution network with first-level and second-level dealers, providing sales support trucks for dealers, the company still has to support a customer care staff at each dealer. ..."Vissan currently has a system of more than 50 product introduction stores; 1,000 retail agents nationwide. But it doesn't stop there, since November 2008, the company has signed strategic alliance contracts with many units with retail store networks such as Cau Tre export processing factory, APT seafood trading company. , Kinh Do company... In Hanoi, Vissan cooperates with Hanoi Trading Corporation (HAPRO)... The form of cooperation is that both sides organize each other's sales. In the West, Vissan signed an association contract with An Giang agricultural and food company not only to exchange goods but also to cooperate in development in the fields of livestock farming, slaughtering, and bringing clean meat to consumers. The fact that many businesses have increased sales when organizing delivery of goods shows that in many areas, especially in rural areas, people do not buy goods because... there is no goods, not because there is no need. And if businesses Organizing a network to ensure products are easy to find and buy, along with other benefits for consumers, will certainly be responded to by consumers.
BSA supports rural sales
The project "Promoting sales of Vietnamese products in the domestic market" is implemented by the Center for Business Research and Enterprise Support - BSA, with the sponsorship and coordination of the Ministry of Industry and Trade and industry associations. The first rural sales trip is expected to take place in An Giang province or Can Tho city on March 9, 2009. Businesses will reduce costs by organizing sales on small trucks; BSA is responsible for training in communication and sales skills.
