There are many definitions of public relations (PR), but its main content is still providing knowledge to the public, including the purpose of changing their perception. PR was born at the same time as human civilization.
Definitions
Definition 1:
PR is a planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.
(Institute of Public Relations-IPR, British)
Definition 2:
PR includes all forms of planned communication, both outward and inward, between an organization and its publics for the purpose of achieving specific objectives concerning mutual understanding.
(Frank Jefkins, Public Relations Frameworks, Financial Times)
Definition 3:
PR is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which will serve both the organization and the public interest.
(World Assembly of Public Relations Associates, Mexico City, August 1978)
Some common PR activities
- Write press releases, images, etc. for the media
- Arrange press conferences, receptions and facility tours
- Arrange executive interviews for radio, television, and newspapers
- Guide for photographers and organizing an image library
- Edit and publish internal magazines for employees, organize other forms of internal information such as film screenings, activity presentations, wall newspapers, etc.
- Edit and publish magazines for external audiences such as distributors, users or customers, etc.
- Edit and publish educational materials, company histories, annual reports, educational posters for schools, etc.
- Organizing events: exhibitions, product introduction seminars, customer conferences, etc.
- Implement and maintain forms of organizational culture expression
- Manage PR sponsorship programs
- Attend conferences of salespeople and distributors for the company
- Represent the company in business cooperation meetings
- Conduct polls or other research
- Monitor the organization's advertising and promotional activities
- Contact to arrange for VIPs to attend company events
- Organize tours for VIPs, foreign guests, etc.
- Collect articles or any feedback about your company
- Analyze feedback and evaluate results based on goals
