Most businesses have their own promotional strategies to influence customer habits and perceptions through information and persuasion methods.
Promotional activities can have many goals such as increasing brand awareness, increasing product trust, improving corporate image, promoting a new product, etc.
Below are some promotional tools that are easy to apply and especially effective. Depending on the field of operation, you should apply the methods that are most suitable for your company and the market you are targeting.
1. Event organization.
Sponsor or organize events that have a big social impact. Associate your brand with the event and your product will quickly become popular.
2. Submit newsletter.
Newsletters are a particularly effective tool. This is especially true for banks, consulting offices, and agency offices. By publishing newsletters, businesses demonstrate that they are the masters of their field. Newsletters can also allow businesses to report on new products, prices, and other activities of the business, especially social activities - a point that creates a favorable view of the business in the public.
3. New product introduction conference.
Introducing new products allows businesses to attract the public to the place of sale. This is a great opportunity for you to guide customers on how to use the product to achieve the highest efficiency, creating customer trust in the business.
4. Workshop.
Seminars are considered the commercial aspect of product launches. Seminars are organized for customers who are usually businesses. When organizing a seminar, it is important to pay attention to:
– The time must be suitable for the majority of attendees.
– The invitation must clearly state the start and end times, participants and program details.
– Talk by phone with important guests after sending invitations.
– For consultants and experts, the highest possible attendance fee should be charged to enhance the value of the conference.
– Collect participant feedback after the workshop.
5. Gifts.
A gift can be anything you give to your customers to remind them of your product. There are many items you can choose from: coffee cups, pens, hats and anything that you can print your company name, logo or phone number on.
6. Speech.
A public speech is an opportunity to introduce your company. Whether consciously or unconsciously, a good speech will leave a good and lasting impression about yourself and the company you run.
7. Press.
Get your company in the press. Once published, make copies for your friends, customers, and suppliers to read. This is a very important, highly credible and widely influential channel of information.
8. Promotion.
For example, if you run an internet store, you can offer your customers an extra 5 or 10 minutes of access and include it on the bill (but don’t charge them for the extra minutes). Often the extra minutes can be very effective, especially if the customer doesn’t want to pay extra for their mailbox.
9. Participate in charity and sponsorship.
Actively participate in charity activities, helping the poor and disabled. In addition, you can sponsor sports activities, sponsor a football team. These activities will greatly affect the company's image, creating a good impression on the public.
10. Offer a coupon or discount.
You should give away coupons worth 15% or more of the product. This is the least expensive way to promote a new product and at the same time measure the effectiveness of your advertising campaign. However, you should note that there are customers who only come to buy when the price is reduced, then quickly forget about your company. Therefore, you must have measures to ensure that they will come back next time.
11. Sample.
If you can’t give away samples, invite customers to try your product for free. Many customers want to buy the product but are still hesitant and not sure about its effectiveness. Therefore, a trial is the best way to dispel customers’ doubts.
12. Issue special care cards.
Show your customers that you value them. Offer them free services. This is how many software companies do it. When you give them incentives on purchase terms, allowing them to exchange products, you create a strong connection with them, turning them into a loyal customer.
13. Always say thank you.
To make your customers feel valued and to make them continue to buy from you, the best way is to say thank you at the right time. You can thank them after a purchase, after a phone conversation, after you advise them on a product. The thank you can be written in a letter, on an invoice or receipt.
Unicom – Professionalism goes hand in hand with success – Summary
