Forget the traditional methods and head to the Internet and find huge profits here. Make 2009 a profitable year for you with the following 3 online marketing strategies:Strategy 1: Learn how to beat the online search engines and drive more and more Internet users to your website.
The key to getting your company name to dominate online search engines is to use sound online marketing principles, rather than trying to leverage online tools with a plethora of keywords and conventional advertising links.
This means that you should:
– Provide useful information, valuable content and links relevant to your business.
– Make sure your domain name and website title match your business activities and keywords.
– Build a good reputation, great popularity and high ranking on Google listings for links to your website.
– Keep the content and images on your site relevant, not too wordy, repetitive or off-topic. (Images don’t need to be huge, and you should include a little text below them. You may not see them on your site, but search engines need to read them through your source code.) As long as your links are designed to add value to your site’s content or enhance the credibility and quality of your site, your site will continue to climb the Google rankings.
Strategy 2: Take advantage of new revenue opportunities from Pay-per-Click Advertising
There have been a lot of great opportunities in pay-per-click (PPC) search engines recently and more and more people are starting to realize that they can be very profitable. Coming up with the best keywords and securing the top results in the search engines is always the easiest and fastest way to drive potential customers to your website.
To get the number 1 position in pay-per-click advertising, all you need to do is to rank for your own keywords much more than your number 2 competitor. In 2005, there were many big changes taking place in the Internet industry, with online giants like Google and Yahoo constantly launching exciting new services to help you get to success faster. You can see this clearly in the following examples:
1. Google AdWords: This is a new online advertising service from the “giant” Google. The two most notable features of Google AdWords are:
– The ability to include or exclude specific websites from your campaign. Google tries to keep your ads from appearing on competitors’ websites, but there are still many websites you don’t want to accidentally appear on.
– Offer different prices to have your ads appear on search and information websites. Search ads always attract a lot of attention, but content ads on new websites are more suitable for customers and often have a higher rate of visitors.
2. Yahoo! (formerly Overture) Search Marketing Solutions: Overture, once a powerhouse in the online advertising space, has been revamped and streamlined. In an effort to unify its brands, Yahoo! has renamed Overture to Yahoo! Search Marketing Solutions.
The next step will be to simplify the sign-up process, which has been a source of customer complaints. Yahoo! also made a number of other changes to its program that were immediately welcomed by many small businesses and online retailers: the deposit was reduced from $50 to $5 and the $20 monthly minimum fee was removed, making it easier for even the smallest Internet companies to participate. The changes also brought Yahoo!'s pricing closer to Google's.
Yahoo! Search Marketing Solutions promises even more innovation in 2006. Even though Google's AdWords seems to be attracting more mainstream audiences, advertisers are still paying attention to Yahoo!'s effectiveness in certain markets, especially the youth market. Try testing your advertising campaigns with both services to see which one is more profitable for your business!
3. The Challengers:
While Google and Yahoo! dominate the online advertising market today, there are a few smaller providers you might want to consider. They may not be as popular as Google or Yahoo!, but they are much cheaper and easier to rank #1 on. Depending on how competitive your industry is, you might want to test your online advertising campaign with:
– IndustryBrains: http://www.industrybrains.com/
– Kanoodle: http://www.kanoodle.com/
– LookSmart: http://search.looksmart.com/
– BrainFox: http://www.brainfox.com/
– Enhance (formerly ah-ha.com): http://www.enhance.com/
– SearchFeed: http://www.searchfeed.com/
– Search123: http://www.search123.com/
– ePilot: http://www.epilot.com/
– Quigo AdSonar: http://www.quigo.com/
– MIVA (formerly FindWhat): http://www.miva.com/
– Lycos InSite: http://insite.lycos.com/
Keep in mind that new developments in online advertising are happening every day – so keep an eye out for any changes in the market. For example, MIVA, one of the smaller providers listed above, is now offering online advertising via email. MIVA Mail allows online ads to be displayed in newsletters or HTML e-mail communications. Expect larger providers to join the game.
Strategy 3: The Most Attractive Online Marketing Strategy
2005 was the year of “blog explosion” on the Internet. The number of blogs doubled from June to December and is expected to double again this year. Blogging is a relatively new phenomenon that has attracted a lot of attention. Blogs provide an opportunity to exchange information and share knowledge.
A weblog (abbreviated as blog) is defined as “a personal log on the web – a journal of pages presented for others to view”. In other words, blogs are a form of diary. Blogs can be of two types: single author or multi-author. That is, bloggers (the people who create the blog) can choose whether they want to restrict themselves to viewing and commenting or invite others to contribute to the blog. Blogs are considered a simple way for people to post new content in an “easy to read” website format with the most recent information always at the top of the page.
Blogs are easy to set up, and even easier to maintain. Some blog sites even allow you to post information by email – you just sit down at your computer, write a letter, and email it to the blog address, and you’re good to go. It’s so easy that some people post dozens of times a day. So how can a blog benefit your business?
Your blog can help your website rank higher in web rankings, increase your popularity, and increase your credibility – all of which ultimately leads to increased sales! Search engines love websites that are rich in information. If your blog is about a specific topic, such as your business or a hobby, people interested in that topic will visit your blog and read it regularly.
With a quality blog, you can easily establish your credibility by explaining and demonstrating your experience in your current business. Over time, you can develop a relationship with your visitors that can lead to them becoming customers. Links to your sales website and product pages will also be helpful here.
Final thoughts
Remember: All you need is an effective way to conduct your business and see amazing growth in revenue and profits. Don’t think you need to do all the work of the three strategies above! Pick one, implement it and start reaping the rewards today – then move on to the next one.
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