Does coming from a prestigious marketing school mean one will become a good businessman or salesperson?
According to the magazine Répense à tout, a good salesperson does not only know how to collect marketing knowledge in economics and business schools. Every “professional” marketer must equip himself with his own “tricks” to attract customers. Below are some experiences in the marketing industry that this magazine has collected.
Know how to listen to customers
This is a very important and necessary step that marketers often forget. Instead of listening to consumer feedback, marketers only argue with customers. This also risks creating customer doubt when being marketed.
When customers complain, the seller must always pay attention. Do not forget that with a serious listening attitude, the marketer or seller will collect practical instructions from consumers. The opinions are completely beneficial for future business.
Don't create moments of silence.
People may tolerate talkative salespeople and be willing to avoid salespeople who leave too much time. However, a few minutes of silence can help the salesperson “calm down” and dispel the buyer’s doubts. In addition, a short silence allows the salesperson to disengage from a difficult situation that could lead to an argument. And remember: A self-controlled silence can be very effective.
Know how to create the necessary posture for yourself
When dealing with customers in the office, the salesperson must create an appropriate attitude such as: Leaning forward slightly, confidently looking straight at the person opposite... Do not hesitate to call the customer by their first name. This will create a friendly and sympathetic atmosphere in the business relationship.
Always find the customer
The ideal business schedule is divided into 80/20 ratios. Of this, 80% is spent on visiting customers and the remaining 20% is spent on administrative tasks. To achieve this, the telephone is the optimal working tool. It allows businesses to effectively prepare for meetings, avoiding unnecessary waiting.
