How to build a successful sales team that is enthusiastic, full of ideas, dynamic, creative, and ready to apply new skills in business? Idea 1 – Know the background and understand personal aspirations.
You should know: not all colleagues have the same advantages, qualifications, and experience as you. Never compete to do all the work of others. This means that as a sales manager, you must know how to resolve conflicts, know how to motivate, encourage, reward in time, and know how to grasp the aspirations of each salesperson in your team.
Idea 2 – Practical training in sales skills.
Any training program that is not based on reality is useless, just as no training at all is a big disaster. Compare the two training methods below:
- Method 1: Only teach theory and encourage with empty words.
– Method 2: Communicate theory combined with practice, meet customers, discuss, and sell directly. As a sales manager, you should listen, guide, advise, and adjust the growth and progress of the sales staff in your team, helping them improve their weak ability to persuade customers, inflexible behavior, and poor sales results.
Idea 3 – Inspire the spirit of work.
People who work in marketing and sales are often dynamic, independent and enthusiastic. Their enthusiasm, if harnessed well, can bring great results. Here are 3 ways to boost enthusiasm:
– Method 1: Every day, regularly focus on talking about work.
– Method 2: Weekly, discuss work problems.
– Method 3: Monthly meetings to plan future work.
Idea 4 – Practice role playing.
Role-playing is essential even if your salespeople don’t like doing it. Tell them that the most successful salespeople role-play all the time, they practice it with themselves, with their sales managers, and even with their peers. Here are three ways to practice role-playing:
– Method 1: Never criticize your sales staff for being stupid. Always say gentle corrections like “That’s good, but how can we fix this?”
– Method 2: Model or even take on some roles for your salesperson. Then, show your confidence in the role-playing, and be open to the salesperson’s suggestions to correct any shortcomings in your role-playing.
– Method 3: Ask your salespeople to role-play situations by writing down their objections and questions on pieces of paper. Arrange these pieces of paper so that no one knows in advance what role they will play, then practice the role-play.
Idea 5 – Be friendly.
If you treat your salespeople as just business people, only as profit makers, you will not gain their loyalty and it will be difficult to retain your team.
If you show friendliness in life, your sales people will build and develop community, expand communication, and thus, your team will thrive.
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