The media holds an important position in modern society. They operate in almost all fields and are one of the central activities in social life. They are very effective means of transmitting information and reflecting events and always represent the public. Therefore, good relations with the media is one of the important strategies of enterprises.
Why the media needs corporate organizations
Because they need information to publish. From organizations and businesses, there is often a lot of hot, attractive news. In addition, naturally, organizations and businesses are often "allergic" to the media.
Why Business Organizations Need the Media
Organizations and businesses ask the media to help them post information and images. Sometimes they help us to downplay the bad. In addition, they can help us to exploit other information.
Level of fairness in relationships
It cannot be said that this relationship is not fair, because in fact both are organizations in society and both need each other. However, when we are not really good, this relationship seems to be unfair, because then the communication psychology is not balanced between the two sides. Moreover, they have the tools available when needed and their spreading power is stronger and faster. In addition, the image of the organization or business is more important than the reputation of a few individual reporters (if they have any mistakes).
Communicating with the media
- Be careful what you say;
- Don't argue with them;
- Delay answering when you don't know;
- Respond according to public opinion.
Establishing relationships
- Set relationship goals;
- Select the type of journalism (main, secondary);
- Take advantage of reporting opportunities;
- Select people, assign tasks;
- Create and update reporter profiles;
- Action planning;
- Implementation;
- Check, evaluate, correct errors.
Thanks for posting information
- Take advantage of the time to post;
- Please reserve a good location (if possible);
- Be tactful, don't be misunderstood as advertising.
How to respond to public reaction through the media
- Don't repeat mistakes;
- Explain but don't try to justify, tell the truth but be tactful so that it is easy to understand;
- Try to cool down hot events temporarily.
