People often compare Sales Supervisors to “Combat Generals”, directly “leading troops into battle” to “fight” and “win” in the market. They are the ones who build and command the sales team in the market. At the same time, they also play a key role in promoting the company’s competitive advantage, in order to complete business goals at the Stores (affiliated with the company) or distributors (business partners of the company) that they are assigned to.
That is why in business, whether it is consumer goods or industrial goods, whether it is manufacturing or services, the Sales Supervisor team is often considered a symbol of the "strength" and "fighting power" of the business. That is also why developing the capacity of the sales supervisor team is always the issue that businesses are most interested in and prioritize.
Along with the important role of Sales Supervisors, we see that for a successful business (regardless of whether it is a service, manufacturing, or trading business), in addition to improving sales skills, the issue of "keeping" and "maintaining" customers is still one of the top priorities. How to have a professional and standard sales staff (1) Not only taking care of customers (CSKH) during the sales process (During Sales), but also CSKH after sales (After Sales); (2) Always maintaining a "standard", a "class"?
Besides, in the current difficult context of inflation and high interest rates, every business wants to recover its debts soon. And how to understand debt correctly? How to manage debts? How to recover them in a way that is both effective and legal, and especially does not “damage” the long-term business relationship with partners? What specialized debt management and collection techniques and skills do we need to equip ourselves with?…
