“The shortest way to become a million-dollar business is to win the hearts of customers and affirm value through quality”, said Professor Tom Cannon – one of the world’s leading development strategists. He is considered one of the world’s leading development strategists and is the director of Ideopolis Company – a multi-million dollar business in the UK. He told many real stories about the path to prosperity of many millionaires and billionaires, including his close friends and associates.
Billionaire examples
Professor Tom Cannon humorously began to say that the fastest and most recognizable way to become a millionaire is to have a millionaire father or mother! That is the case of Greek billionaire Stelios, owner of the low-cost airline EasyJet.
In 1995, at the age of 28, Stelios decided to set up the low-cost airline EasyJet with £5 million borrowed from his father, a Greek shipping billionaire. After more than ten years of operation, EasyJet is now considered one of the leading airlines in Europe with nearly 100 aircraft and revenues exceeding £1 billion per year.
If you are not "rich from the cradle" like that, you must be self-motivated, know how to seize every opportunity that comes your way to achieve the specific goal set from the start of your business, which is to become a multi-million dollar business.
A typical example is Richard Branson, a British industrialist, owner of the first low-cost airline in the UK and Europe Virgin Atlantic Airways, now the 261st richest person in the world (according to Forbes 2009).
Billionaire Richard Branson published a magazine called Student at the age of 16, worked as a taxi driver, founded a chain of record stores, and his path to becoming a millionaire began when he invested in exploiting the "Virgin" brand with the low-cost airline Virgin Atlantic Airways and the music production company Virgin Records.
Steve Jobs, the father of the “bitten apple” Apple, succeeded with his ability to foresee the future. This billionaire did not enter the “red ocean”, which is where there are already strong competitors in the mobile telecommunications and handheld entertainment devices such as Nokia, Samsung, Motorola, etc., but followed the “blue ocean” strategy, which is to find new paths and new ways to approach the market. Multi-functional products that express style such as the iPod and iPhone were thus born.
If you want to be successful and become rich, set specific goals, clearly express your desires in numbers and actions, and learn from the best people, including their successes and failures. That is what Professor Tom Cannon wants to say through stories about the reality of getting rich from specific people.
The “million dollar” principle
“There are people who become billionaires by writing memoirs. They can change and edit their memoirs many times, but the core points and general principles remain the same,” Professor Tom Cannon shared.
Some principles that guarantee building a million dollar business:
First of all, according to Tom Cannon, a million-dollar business cannot help but think long-term and act quickly. If you have a long-term vision and act quickly to reduce waste and shorten the gap, you will soon be ahead in the game. He gave an example of a billionaire who, thanks to predicting that the prohibition on drinking alcohol would soon be abolished in the US, people would return to producing alcohol en masse, thought of producing wooden wine barrels, gaining huge and long-term profits.
You must know how to find close partners to share risks, visions and missions with you, especially in big projects and ideas that are being implemented for the first time. That is the principle that banks, leasing companies or strategic shareholders can become partners in building a career.
When pursuing any profession or field, pay attention to every dollar, every detail from small to large to be able to continuously improve and optimize processes and products. It is very important to clearly understand the value of money and that is why, as Professor Tom Cannon said, "in business, cash is the only thing that matters."
Pay special attention to the two-way relationship between buyers and sellers to always find the best marketing solutions. Tom Cannon told a little story about his friend, billionaire Richard Branson, who paid attention to every little detail to please his customers. That is, when customers had to line up to buy airline tickets, he personally brought the tickets out to sell to each person.
After that, many customers spread the news that they had bought tickets directly from Sir Richard Branson. Actually, Richard knew very well what he was doing, but he still joked: "If I had known, I would have hired guys like me to sell tickets like that."
The lesson here is to put love and faith that your product will always bring some benefit to your customers.
Professor Tom Cannon said, in England there is a familiar saying: There are some people who sit and think about the future, sit and look at the future, but only a few people act for the future. A million dollar business is not a business that stands in the crowd just looking, thinking and even sitting and watching its customers go to others! You have to be the master of what you believe can happen.
Google has grown, shrinking Microsoft’s market share in the ever-changing Internet kingdom. Now Google is seeing newcomers like Facebook and YouTube taking over its territory. So in today’s era, it is even more important to look far ahead and act. If you want to build a million-dollar business, pay attention to young people, pay attention to their ability to contribute and understand young customers. “In Vietnam, there is a good opportunity for this that the UK does not have, which is that you have a young population, very rich in potential,” said Professor Tom Cannon.
In summary, Professor Tom Cannon summarizes three key points to become a million-dollar business: control what you are doing and your products from the smallest details; focus on work and know how to take advantage of the strength of others.
Revolving around those things, a million-dollar business is a business that always aims for long-term, sustainable values and must work hard. “If you put in the effort to learn more, you will shorten your path to success. There is no easy success, all require sweat and effort to achieve. If you do not endure pain, you will not achieve anything!”, said the professor and famous businessman from England.
According to Vnn
