Humor can be used as a satire on a person or an event that deserves to be condemned. But in any case, humor always makes an impression if used wisely and at the right time, and it will make people remember what you say.Humor can be used as a satire on a person or an event that deserves to be condemned. But in any case, humor always makes an impression if used wisely and at the right time, and it will make people remember what you say.
So have you ever considered using humor in your marketing communications? If not, you should try it, it will definitely create excitement, and immediately prove to be more effective than what you have been thinking.
When thinking about humor, many marketers assume that it only appears in television or print ads. But in fact, humor can be an effective communication tool, whether you are talking to B2B customers (Business to Business) or B2C customers (Busniess to Customer).
Customers are, after all, real people with inherent characteristics that are easily influenced by emotional states of joy and sadness.
Almost everyone loves a good laugh, even the most grumpy and difficult people love a smile. Humor in the right amount will help you reduce stress and create a certain friendliness with customers. Obviously, a sense of humor is also one of the necessary characteristics of a marketer.
So, how can you turn ordinary business communications into effective humorous communications? The answer will lie in six serious issues below:
1. Humor is always placed in seriousness
Humor is the best way to bring people closer together. However, you need to be careful with humor. With people who understand you, joking is easily accepted. But you should know that humor cannot be used with everyone, at any time, or in any situation.
Be careful that your jokes may become offensive to others. It's best to stay away from jokes if the person you're talking to is not a friendly person.
2. Pay attention to contextual factors and method of transmission
The context for your product launches is probably not the place to try out toilet humor (the most common element of humor), unless you're selling toiletries or plumbing.
Luckily, humor doesn't have to have a lowest common denominator to be effective. It might just take some intelligence. Listeners are becoming more and more demanding, so humor also requires more subtle expression.
Always pay attention to your voice to have appropriate and polite vocabulary regulation. Please express yourself so that your instructions are easy to understand and concise for customers, while also showing the service provider's dedication. Smile at guests when you see them. A smile and friendly humor will serve as a sign of establishing a pleasant relationship between you and the customer.
Whether funny or subtle, interesting humorous sayings will give listeners great emotional experiences, creating the most effective marketing communication.
But no matter how the humor is conveyed, don't forget to tell customers what you intend to say, as well as what you think is important to them. This is a particularly necessary element.
3. Choose your goals wisely
Every joke has a goal. In business communication, determine your goal carefully before making a humorous statement.
When you speak, how will your words make customers, employees and shareholders feel that you are on their side, or that they will get what they need, and others who are less fortunate? Surname.
That is the power of humor. It creates a sense of community by dividing the world into two segments: those who know things well and those who know nothing.
Adding humor to your communications can bring these two worlds closer together around the simplest idea: valuing your company.
4. Wear a watch, because timing is everything
Any excellent comedian will tell you that timing is extremely important when delivering funny lines. How does the element of time translate into your communications? Are there any linguistic gestures?
It can be a short statement accompanied by illustrative images and gestures that help the listener understand many issues. The little details at the end of a sentence can lead to the biggest and most memorable smiles.
5. Remember, brevity is always the soul of humor
Not all humor is effective, especially when it is used too much and too often. Humor should serve the message you are trying to convey, not be overused.
The shorter the better. Shakespeare once said: Humor is best in its brevity.
6. Always leave people wanting more
The most important thing about using humor in comedy, as well as in business communication, is knowing when to stop.
Leaving your audience wanting more than you've shown is always a much better strategy than lingering too much on your welcome.
Tell customers only what they need to know to understand the key business messages you want to deliver in the most cohesive ways possible. They will ask questions if they want more information.
If you truly entertain people with witty humor, they will be your company's biggest fans for weeks, months, or even years to come.
Obviously, it will be necessary to always have humor in your marketing bag that can be used in any situation. But know how to express it seriously!
According to DDDN