Participating in trade shows, conferences, fairs or other types of exhibitions not only gives you sales opportunities, but also helps you find new customers, find suppliers, and learn about your competitors. competition, expanding relationship networks and forming public relations.
In short, at a trade show you can do things that would take weeks or even months to do at a business. It even saves you money – According to one study, it reduces the cost of negotiating a contract at an exhibition by 62% compared to doing so in the market.
But to achieve success, you must plan very carefully. That means choosing the right exhibition, setting clear goals, organizing effectively, and advertising your presence. Must do these things before participating in the exhibition.
Choose the right exhibition
With more than 10,000 trade shows held around the world every year, choose one to get the most benefit from the costs, time and money you have to spend. Start your research by looking for trade shows that are relevant to your products and services.
Another source of information you can learn about exhibitions is from industry business associations because many exhibitions and conferences are sponsored by industries. The Chamber of Commerce and Industry, Trade Promotion Center can also help you get information about exhibitions.
Clearly define your goals
To benefit from the time, money and effort you spend participating in trade shows, you need to determine the purpose of your participation and set reasonable goals. Everything you do before, during and after the show should be evaluated on whether it helps achieve your stated goals.
Organize effectively
The location and appearance of your booth will have a major impact on the success of your trade show. You should choose a location with high traffic density, consider dividing the booth, stimulate the senses, and keep the decoration simple.
Advertise your business's presence
Remember that the best trade show plans will go awry if no one knows you're there. It is estimated that about three-quarters of exhibition visitors know in advance which exhibition products they want to see before arriving at the exhibition. A pre-show promotion will help your customers and prospects know about your participation in the show.
