Customer trust is a very important factor in business. When customers trust a business, it can charge higher prices than its competitors or sell products with slightly different features than what customers need without customers complaining.
Building trust with businesses
Sales staff of the enterprise should use the class, class certificates, prestige of the enterprise as "weapons" in the sales process. Enterprises should also post copies of those documents in the lobby or reception desk so that customers can see them when they come to work with the enterprise. These types of documents are like "silent sales staff".
Build trust in your product or service
Letters from customers who have used your products, especially letters that clearly state that your products or services have changed their lives or jobs for the better, often go a long way in reinforcing customer confidence in your products or services. Having an independent outside company evaluate your products or services objectively is also a way to build customer confidence.
Build trust with the seller
Gaining the trust of customers in sales staff starts with very simple things, for example, arriving on time for an appointment with a customer will make the customer more confident. Such small actions have a big effect in creating a good impression on customers, especially in the early stages of establishing a business relationship, when customers do not know much about the business. Therefore, it is necessary to train the staff to be careful in working with customers, especially in matters related to price and money. In case the staff makes a mistake that upsets the customer, it is very likely that the customer will not react badly immediately, but will "confide" to others about their troubles.
Build trust with marketing and advertising activities
Don’t exaggerate when creating advertising and marketing programs. Customers always have certain senses and information “channels” to determine the authenticity of advertisements. Show authenticity in all activities as well as marketing and advertising materials: from brochures, business cards, presentations, press releases, information on the Internet to television commercials…
Building trust with the industry
Sometimes, the industry in which a company is involved gets a bad reputation because of some companies in the industry. When this happens, the reputation of the company will be affected, even if the company is still operating seriously. This is a big challenge for sales staff. To strengthen the trust of customers in the business of the company, find reputable articles or comments from famous experts in the industry that talk about positive aspects or developments in the industry and share this information with customers.
