The trade of the past and present seems to be very different, but it is fundamentally based on 10 immutable laws that the Chinese believe that if you memorize these laws, you will surely have wealth in your hands. These are the laws: Speed, surprise, complete package, prestige, benefits, flexibility, abundance, quality, goodwill, and novelty.
Speed rules: Shoe stores are good at keeping records. During the Ming Dynasty, the owner of the Huu Lien Son shoe store was named Hao Tinh, the name Huu Lien Son means continuous improvement. The store kept very careful records when taking customers' measurements, even remembering the characteristics of the customer's feet if there was anything unusual. One day, a scholar named Truong Hong Son came to the capital to take the imperial examination and came to Huu Lien Son to order a pair of shoes. The store, as usual, carefully recorded the owner's measurements, not knowing that after that time, scholar Truong Hong Son passed the imperial examinations with high scores.
Not long ago, a court official also came to order a pair of shoes as a gift. Just by mentioning the customer's name, Grand Scholar Zhang Hongshan, the store quickly got the scholar's measurements. The shoes were delivered to the customer in just 3 days. Thanks to keeping the customer's records, the Huu Lien Son company quickly made shoes that fit the customer's feet. This story shows how important it is to research and collect market information, but it is also important to use the information promptly to make decisions.
The law of surprise: The Emperor's Precious Couplet. The emperor who founded the Ming Dynasty at the end of that year ordered: On the occasion of the New Year, every household must hang couplets. Then the emperor personally went to visit and see how the people hung the couplets. There was a pork shop that was lucky enough to have the emperor personally write a couplet for the shop to attract customers: "A pair of hands opens the door of life and death. One strike cuts off all rumors". The shop owner immediately had the holy emperor's couplet carved on both sides of the shop. People everywhere told each other about the butcher shop that the emperor bestowed the couplet on, they thought that the pork here was of good quality, even the emperor would like it, so they flocked to buy. Cleverly using the name of someone to make your goods stand out is a secret to creating surprises that easily bring success.
New rules: Cong Tu Giao makes ancient lutes. Novelty is something worth mentioning in business, the products must be continuously abundant, the designs must be new and well presented. Cong Tu Giao is a famous artisan specializing in making moon lutes, he pays great attention to choosing wood to make lutes. But there was a time when buyers only liked ancient moon lutes, they did not know how to appreciate good lutes, which made Cong Tu Giao think a lot. He asked a sculptor to make ancient patterns, asked the artist to paint it with ancient lacquer, then he buried it in the ground for a year to make the lute look old and ancient. When the lute was dug up, the patterns and lacquer looked exactly like "ancient moon lutes", the customer paid a very high price. The lute was later presented to the king, making Cong Tu Giao's reputation known to many people.
Package rules: Hit the jackpot. Beautiful packaging will attract many customers. There was a man from Chu who sold pearls. He made pearl boxes from Sandalwood, surrounded by precious stones, decorated with rubies and feathers to hold the pearls. Later generations still told each other that he was better at selling boxes than selling pearls. The package had to be attractive, the advertisement had to be eye-catching, that was the secret of the pearl merchant, he often bought pearls from fishermen, then chose beautiful Sandalwood to make very special boxes, carved with dragons and phoenixes on the outside to hold the precious pearls, and hired someone to line the inside with purple velvet. Customers were excited about the quality of his pearls but they did not tell each other about the quality of the boxes, meticulous from the inside out made him make a total profit. There were customers who bought the goods just because of the box and not because they loved his pearls, there were customers who liked the pearls just by seeing the box, the boss hit the jackpot.
Quality rules: The medicine shop prides itself on its quality. The blacksmith forged the treasure thanks to the precise mold, pure steel, and moderate melting point. Without sharpening it cannot cut a thread, but once sharpened carefully, it is extremely sharp. As a merchant, one must constantly strive to improve one's products. The Tong Yuan Tang medicine shop in Beijing is very meticulous in making medicine, the shop only uses high-quality ingredients to make medicine. Such as precious medicinal herbs from the central region, such as using only pure black-legged chickens to make the O Ke Bach Phung Hoan medicine, the chicken must be selected with the right weight, the right amount, and the chicken must be killed properly to ensure the chicken's blood in the body and increase the nutritional value. There are more than 40 ways to make pills, but each method is meticulous to ensure the best quality of medicine, preserved for 3 years to cool the fire in the pills so that the medicine has a delicious taste before being sold. That is the reason why it is not surprising that the name Tong Yuan Tang still remains to this day.
Law of initiative: Liang Wuzhou controlled the price of rice. During the Tang Dynasty, the price of rice in Xunzhou skyrocketed due to drought. An official named Liang Wuzhou, who was in charge of the Xunzhou Governor, was concerned about this. He asked the officials in the area to present the remaining rice in the warehouse and then ordered the rice to be released from the warehouse for sale at market price the following week. Rumors spread that the new Governor would sell the remaining rice in the warehouse the following week, and every store was afraid that their rice would not be sold if the rice in the warehouse was released to the market at a cheap price. As a result, the price of rice in the stores was reduced in order to sell it all, and Liang Wuzhou did not need to release the warehouse safely at all. Liang Wuzhou skillfully exploited public opinion to create a convenient consumer market.
Flexible rules: Getting rich by trading goods Two ways. Laws are made to care for the people and the country, rituals are made to make things easier. A wise ruler knows how to steer the country to be rich and the people strong, should not cling to old laws and should not be conservative with old rituals as long as they are still useful to the people. To survive and succeed in a rapidly changing industry like commerce, merchants must act calmly, adapting to the situation step by step. During the Eastern Han Dynasty, the people in Liaodong only raised black pigs. A family that raised pigs had a litter of white pigs, very strange, everyone who knew about it was very interested and curious to see the pigs. The pig farmer thought that this area was full of black pigs, so he brought the litter to Nanjing market to sell, after 3 months of traveling he arrived but the price of white pigs here was very cheap because Nanjing did not lack this breed of pig. The owner immediately thought in his head, if he could exploit the white pig breed in his hometown, he would make a good profit. He immediately bought white pigs from Nanjing and brought them back to his hometown and sold a lot of them. At the same time, there were no black pigs in Nanjing so he brought black pigs there to sell. In just one year, he became rich quickly. Flexibility is a great weapon that not only helps us fight fiercely to win but sometimes also makes up for losses.
The Law of Reputation: Honesty is the father of the Devil. A wise ruler must build up prestige, prestige is the most important thing to do business. The Hu Quynh Du Duong pharmacy has a very unique design, the reception hall is inside the house, customers have to go through a 30m long winding corridor before reaching the workplace, along both sides of the hall hang beautiful signs displaying 38 famous prescriptions, everywhere hang large signs encouraging customers with guaranteed prices, perfect medicine quality, no cheating. Customers who buy medicine that is not satisfactory and bring it back will be compensated with new medicine immediately, and the returned medicine will be destroyed on the spot next to a charcoal stove. Such prestige is truly first-class.
Law of benefits: Clear the Way for the common good. Any law that is easily implemented is in accordance with the people's will. When the people oppose it, it is against their will. Therefore, those who know how to "give to receive" have understood the valuable lesson of governing the country. It is natural for merchants to think about profit, but they should not be obsessed with it, that is the benefit. To be successful, one must understand the value of money. On a road for traders to transport goods, the steep, rough road combined with the falling snow made it difficult for the trucks to move. A heavy truck's wheels got stuck in the snow, and the truck was loaded with large, heavy rollers. Passersby tried to help push the truck but it did not budge at all. It was getting dark, and the convoy of trucks did not know what to do because the road was congested, and the line of trucks kept getting longer on the steep, steep road. There was a merchant named Liao Pu who was also traveling on this road and was very quick-witted. He asked how much the goods on the cart that had gotten stuck in the snow cost. He then bought all the goods on the cart, cut the ropes that tied the goods, removed each jar, and asked everyone to throw them into the ravine. After finishing, everyone pulled the cart easily and cleared the jammed road. Everyone was excited to know the identity of the generous merchant who had spent their money to clear the way for the caravan. When the caravan had entered the city, the merchants were still talking about Liao Pu. Everyone gathered around to thank him, and this was also an opportunity for Liao Pu to sell more of his goods. Thus, the goods were delivered to the city without being late, the time was still guaranteed, and Liao Pu was able to expand his business thanks to his generosity.
The law of good faith: Get rich with letters of guarantee. The more you give, the more you get. The more you contribute, the more you earn. There was a man named Hua The Van who used to sell fabrics and later became an art broker. Due to his poor skills, he suffered many losses and had to live a miserable life in Chu. Life was hard, so he came up with a way to buy antique paintings at cheap prices at pawnshops, then hire someone to restore the paintings to make them clean and then find ways to offer and sell the paintings to famous officials in the area. He made a profit from pasting paintings, and he also asked the officials who bought the paintings to write a few lines of introduction to famous and wealthy people who liked antique paintings. Just like that, thanks to the introduction letters from prestigious people, his business became favorable. With a lot of capital, Hua The Van opened his own art gallery and lived comfortably from then on.
According to saga.vn
