There are many views and definitions of marketing, but simply put, marketing is a process of discovering and satisfying customer needs at a certain level of profit for the business.<\/p>\n\n\n\n
Sales perspective<\/strong><\/p>\n\n\n\n Implies that customers will not buy the firm's products unless stimulated through strong sales efforts and a strong promotion program.<\/p>\n\n\n\n Modern marketing perspective<\/strong> Marketing strategy<\/strong><\/p>\n\n\n\n It is a marketing logic through which businesses hope to achieve marketing goals. The content of a marketing strategy includes: target market, market positioning, marketing-mix, level of marketing exploitation, etc.<\/p>\n\n\n\n Part of the overall business plan that moves the business towards its goals. Marketing planning offers benefits such as: allowing for an analysis of the competitive landscape; allowing for a realistic assessment of marketing potential and the discovery of new opportunities; developing different marketing strategies; enabling the integration of the business's marketing tools; providing a basis for setting budgets; setting goals and accountability for their implementation; improving individual and organizational performance evaluation; focusing on maintaining profitability.<\/p>\n\n\n\n The structure of a marketing plan includes:<\/strong><\/p>\n\n\n\n C\u00f3 nhi\u1ec1u quan \u0111i\u1ec3m v\u00e0 \u0111\u1ecbnh ngh\u0129a v\u1ec1 marketing, nh\u01b0ng hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n th\u00ec marketing l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e1t hi\u1ec7n ra c\u00e1c nhu c\u1ea7u v\u00e0 th\u1ecfa m\u00e3n c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t m\u1ee9c l\u1ee3i nhu\u1eadn n\u00e0o \u0111\u00f3 cho doanh nghi\u1ec7p. Quan \u0111i\u1ec3m b\u00e1n h\u00e0ng Ng\u1ee5 \u00fd r\u1eb1ng kh\u00e1ch h\u00e0ng […]<\/p>\n","protected":false},"author":3,"featured_media":1383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[59],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"\n
It implies that businesses should research customer needs and identify the best target market, thereby bringing desired satisfaction to the market.
Social marketing perspective<\/strong>
\u201cA social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with other people and organizations\u201d.<\/p>\n\n\n\n
Marketing plan<\/strong>
<\/p>\n\n\n\n