{"id":762,"date":"2019-12-17T14:27:43","date_gmt":"2019-12-17T07:27:43","guid":{"rendered":"https:\/\/vanphongao.vn\/?p=762"},"modified":"2025-08-29T22:09:52","modified_gmt":"2025-08-29T15:09:52","slug":"358-marketing-mix","status":"publish","type":"post","link":"https:\/\/vanphongao.vn\/en\/marketing\/358-marketing-mix.html","title":{"rendered":"Marketing \u2013 mix"},"content":{"rendered":"<p><strong>Marketing mix components include 4 elements<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Product (product),<\/li><li>Price (price),<\/li><li>Place (distribution channel), and<\/li><li>Promotion.<\/li><\/ul>\n\n\n\n<p><strong>Product<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects, services, places, organizations, and ideas.<\/li><li>Product is the first and most important element of the marketing-mix. It is a part of the marketing strategy.<\/li><\/ul>\n\n\n\n<p><strong>Price<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Market skimming price: is a high price for a new product to gain maximum profits layer by layer from market segments willing to pay high prices; the company makes less but profits more.<\/li><li>Market penetration price: is a low price for a new product to attract a large number of customers and a large market share.<\/li><li>Psychological price: is the price that affects the customer&#039;s psychology so that they do not feel that the product is expensive or that the price is reasonable.<\/li><\/ul>\n\n\n\n<p><strong>Place (distribution channel)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Live channel.<\/li><li>Retail intermediary channel.<\/li><li>Wholesale and retail intermediary channels.<\/li><li>Channel through intermediaries, wholesalers and retailers.<\/li><li>Direct channel for industrial customers<\/li><li>Wholesale channel for industrial customers.<\/li><\/ul>\n\n\n\n<p><strong>Promotion<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Advertisement<\/li><li>Direct Sales<\/li><li>Promotion (sales promotion)<\/li><li>Public relations.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Th\u00e0nh ph\u1ea7n c\u1ee7a marketing \u2013 mix bao g\u1ed3m 4 y\u1ebfu t\u1ed1 Product (s\u1ea3n ph\u1ea9m), Price (gi\u00e1 c\u1ea3), Place (k\u00eanh ph\u00e2n ph\u1ed1i), v\u00e0 Promotion (chi\u00eau th\u1ecb). Product (s\u1ea3n ph\u1ea9m) S\u1ea3n ph\u1ea9m l\u00e0 b\u1ea5t k\u1ef3 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd, s\u1ef1 \u0111\u00f3n nh\u1eadn, s\u1ef1 s\u1eed [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[59],"class_list":["post-762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing \u2013 mix &#8211; V\u0102N PH\u00d2NG \u1ea2O<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vanphongao.vn\/en\/marketing\/358-marketing-mix.html\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing \u2013 mix &#8211; V\u0102N PH\u00d2NG \u1ea2O\" \/>\n<meta property=\"og:description\" content=\"Th\u00e0nh ph\u1ea7n c\u1ee7a marketing \u2013 mix bao g\u1ed3m 4 y\u1ebfu t\u1ed1 Product (s\u1ea3n ph\u1ea9m), Price (gi\u00e1 c\u1ea3), Place (k\u00eanh ph\u00e2n ph\u1ed1i), v\u00e0 Promotion (chi\u00eau th\u1ecb). Product (s\u1ea3n ph\u1ea9m) S\u1ea3n ph\u1ea9m l\u00e0 b\u1ea5t k\u1ef3 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd, s\u1ef1 \u0111\u00f3n nh\u1eadn, s\u1ef1 s\u1eed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vanphongao.vn\/en\/marketing\/358-marketing-mix.html\/\" \/>\n<meta property=\"og:site_name\" content=\"V\u0102N PH\u00d2NG \u1ea2O\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gofficevietnam\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-17T07:27:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T15:09:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vanphongao.vn\/wp-content\/uploads\/2019\/12\/Marketing-\u2013-mix.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Web Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GOffice\" \/>\n<meta name=\"twitter:site\" content=\"@GOffice\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/358-marketing-mix.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/358-marketing-mix.html\"},\"author\":{\"name\":\"Web Admin\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#\\\/schema\\\/person\\\/23186327bb619b5929f432f6255ea3aa\"},\"headline\":\"Marketing \u2013 mix\",\"datePublished\":\"2019-12-17T07:27:43+00:00\",\"dateModified\":\"2025-08-29T15:09:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/358-marketing-mix.html\"},\"wordCount\":431,\"publisher\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/358-marketing-mix.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vanphongao.vn\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Marketing-\u2013-mix.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/358-marketing-mix.html\",\"url\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/358-marketing-mix.html\",\"name\":\"Marketing \u2013 mix &#8211; 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