{"id":752,"date":"2019-12-17T14:24:21","date_gmt":"2019-12-17T07:24:21","guid":{"rendered":"https:\/\/vanphongao.vn\/?p=752"},"modified":"2025-08-29T22:09:53","modified_gmt":"2025-08-29T15:09:53","slug":"363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu","status":"publish","type":"post","link":"https:\/\/vanphongao.vn\/en\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html","title":{"rendered":"What Marketers Can Learn From Past Election Campaigns"},"content":{"rendered":"\n<p>\n\nNg\u00e0y 4\/11\/2008 s\u1ebd \u0111i v\u00e0o l\u1ecbch s\u1eed nh\u01b0 m\u1ed9t ng\u00e0y tr\u1ecdng \u0111\u1ea1i nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u00e0nh ti\u1ebfp th\u1ecb. H\u00e3y th\u1eed h\u00ecnh dung v\u1ec1 ch\u00e2n dung v\u1ecb t\u00e2n t\u1ed5ng th\u1ed1ng. M\u1ed9t nh\u00e2n v\u1eadt kh\u00f4ng m\u1ea5y n\u1ed5i ti\u1ebfng. Tr\u1ebb h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. Ng\u01b0\u1eddi da \u0111en. C\u00e1i t\u00ean th\u00ec kh\u00f3 nghe v\u00e0 kh\u00f4ng m\u1ea5y \u1ea5n t\u01b0\u1ee3ng. V\u00e0 h\u00e3y th\u1eed h\u00ecnh dung v\u1ec1 \u0111\u1ed1i th\u1ee7 \u0111\u1ea7u ti\u00ean c\u1ee7a ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng da \u0111en n\u00e0y: m\u1ed9t qu\u00fd b\u00e0 n\u1ed5i ti\u1ebfng c\u1ee7a n\u01b0\u1edbc M\u1ef9 v\u00e0 l\u00e0 phu nh\u00e2n c\u1ee7a m\u1ed9t v\u1ecb t\u1ed5ng th\u1ed1ng h\u00e0o hoa, phong nh\u00e3 nh\u1ea5t trong l\u1ecbch s\u1eed. V\u00e0 \u0111\u1ed1i th\u1ee7 th\u1ee9 hai c\u1ee7a \u00f4ng c\u0169ng l\u00e0 m\u1ed9t nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng v\u1edbi b\u1ec1 d\u00e0y th\u00e0nh t\u00edch \u0111\u00e1ng n\u1ec3, m\u1ed9t v\u1ecb th\u01b0\u1ee3ng ngh\u1ecb s\u0129 \u0111\u00e1ng k\u00ednh. V\u1eady nh\u01b0ng, nh\u1eefng \u0111i\u1ec1u n\u00e0y xem ra ch\u1eb3ng c\u00f3 g\u00ec gh\u00ea g\u1edbm v\u00ec Barack Obama \u0111\u00e3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 hi\u1ec7u nghi\u1ec7m h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. Chi\u1ebfn l\u01b0\u1ee3c \u201cThay \u0111\u1ed5i\u201d.<\/p>\n\n\n\n<p>Joseph Goebbels, B\u1ed9 tr\u01b0\u1edfng B\u1ed9 Th\u00f4ng Tin Tuy\u00ean Truy\u1ec1n d\u01b0\u1edbi ch\u1ebf \u0111\u1ed9 \u0111\u1ed9c t\u00e0i ph\u00e1t x\u00edt \u0110\u1ee9c Qu\u1ed1c X\u00e3 c\u1ee7a Hitler t\u1eebng l\u00e0 ng\u01b0\u1eddi ch\u1ee7 tr\u01b0\u01a1ng thuy\u1ebft \u201c\u0111\u1ea1i d\u1ed1i tr\u00e1\u201d v\u1edbi tuy\u00ean b\u1ed1: &#8220;N\u1ebfu b\u1ea1n \u0111\u01b0a ra m\u1ed9t l\u1eddi d\u1ed1i tr\u00e1 kh\u1ee7ng khi\u1ebfp v\u00e0 c\u1ee9 nh\u1eafc \u0111i nh\u1eafc l\u1ea1i ho\u00e0i ho\u00e0i th\u00ec d\u00e2n ch\u00fang c\u0169ng s\u1ebd tin.\u201d<\/p>\n\n\n\n<p>\u0110\u1ed1i l\u1eadp v\u1edbi chi\u1ebfn l\u01b0\u1ee3c d\u1ed1i tr\u00e1 n\u00e0y l\u00e0 t\u01b0 duy \u201c\u0111\u1ea1i trung th\u1ef1c\u201d. &#8220;N\u1ebfu b\u1ea1n th\u01b0\u1eddng xuy\u00ean n\u00f3i nh\u1eefng l\u1eddi trung th\u1ef1c v\u00e0 c\u1ee9 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nh\u01b0 v\u1eady th\u00ec s\u1ef1 trung th\u1ef1c \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c t\u00edch l\u0169y v\u00e0 t\u1ea1o ra tinh hoa c\u1ee7a s\u1ef1 x\u00e1c th\u1ef1c.<\/p>\n\n\n\n<p><strong>S\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a gi\u1ea3i ph\u00e1p Clinton<\/strong><\/p>\n\n\n\n<p>Hillary Clinton \u0111\u00e3 s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ea7u ti\u00ean, phu nh\u00e2n c\u1ee7a c\u1ef1u t\u1ed5ng th\u1ed1ng M\u1ef9 Bill Clinton s\u1eed d\u1ee5ng t\u1eeb \u201ckinh nghi\u1ec7m\u201d (Experience). Khi nh\u1eadn th\u1ea5y s\u1ef1 ti\u1ebfn tri\u1ec3n trong chi\u1ebfn d\u1ecbch b\u1ea7u c\u1eed c\u1ee7a \u00f4ng Obama, b\u00e0 chuy\u1ec3n sang &#8220;\u0110\u1ebfm ng\u01b0\u1ee3c \u0111\u1ec3 thay \u0111\u1ed5i\u201d (Countdown to change). Sau \u0111\u00f3, b\u00e0 chuy\u1ec3n sang &#8220;Gi\u1ea3i ph\u00e1p cho n\u01b0\u1edbc M\u1ef9\u201d (Solutions for country).<\/p>\n\n\n\n<p>V\u00e0 gi\u1edd \u0111\u00e2y, t\u1eeb ng\u1eef n\u00e0o \u0111ang song h\u00e0nh v\u1edbi b\u00e0 Clinton ? T\u00f4i ch\u1eb3ng bi\u1ebft \u0111\u01b0\u1ee3c, li\u1ec7u b\u1ea1n c\u00f3 bi\u1ebft ch\u0103ng?<\/p>\n\n\n\n<p>V\u00e0 \u0111\u00e2y l\u00e0 John McCain. Ng\u00e0y 26\/10, m\u1ed9t c\u00e2u chuy\u1ec7n trang b\u00eca tr\u00ean t\u1edd The New York Times c\u00f3 t\u00ean g\u1ecdi \u201c\u0110i\u1ec1u l\u00e0m n\u00ean m\u1ed9t \u1ee9ng c\u1eed vi\u00ean\u201d (The Making [and Remaking and Remaking] of the Candidate). \u0110\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y m\u1ed9t lo\u1ea1t danh hi\u1ec7u \u0111i k\u00e8m d\u01b0\u1edbi ch\u00e2n dung \u1ee9ng c\u1eed vi\u00ean: \u201c\u0110\u1ea3ng vi\u00ean \u0111\u1ea3ng b\u1ea3o th\u1ee7. Ng\u01b0\u1eddi ph\u00e1 c\u00e1ch. Anh h\u00f9ng. Th\u1eb3ng th\u1eafn. Ng\u01b0\u1eddi ch\u1ec9 huy. Ng\u01b0\u1eddi h\u00f2a gi\u1ea3i gi\u1eefa hai \u0111\u1ea3ng ph\u00e1i. M\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o kinh nghi\u1ec7m. M\u1ed9t ng\u01b0\u1eddi y\u00eau n\u01b0\u1edbc.&#8221; T\u1ef1a ph\u1ee5 \u0111i k\u00e8m: &#8220;Khi kh\u00f4ng th\u1ec3 l\u00e0m n\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n, li\u1ec7u&nbsp; chi\u1ebfn d\u1ecbch tranh c\u1eed \u0111\u00f3 c\u00f3 \u0111\u1ea9y nh\u00e2n v\u1eadt ch\u00ednh c\u1ee7a m\u00ecnh v\u00e0o th\u1ebf nguy hi\u1ec3m?&#8221;<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, McCain \u0111\u00e3 \u0111\u01b0a ra c\u00e2u slogan, &#8220;T\u1ed5 qu\u1ed1c l\u00e0 tr\u01b0\u1edbc h\u1ebft\u201d (Country first), nh\u01b0ng \u0111i\u1ec1u n\u00e0y xem ra \u0111\u00e3 qu\u00e1 mu\u1ed9n trong chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u00f3 ch\u1ec9 l\u00e0 slogan c\u00f3 ch\u00fat \u00edt li\u00ean quan \u0111\u1ebfn nh\u1eefng c\u1eed tri th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p>N\u00f3i chung, x\u00e9t v\u1ec1 m\u1eb7t chi\u1ebfn thu\u1eadt, c\u1ea3 b\u00e0 Clinton l\u1eabn \u00f4n McCain \u0111\u1ec1u t\u1eadp trung v\u00e0o th\u00f4ng \u0111i\u1ec7p: \u201cT\u00f4i c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i n\u01b0\u1edbc M\u1ef9 h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh\u201d.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, t\u1eeb \u201cl\u00e0m thay \u0111\u1ed5i h\u01a1n\u201d \u1edf \u0111\u00e2y kh\u00f4ng hi\u1ec7u l\u1ef1c trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. Ch\u1ec9 c\u00f3 m\u1ed9t th\u1ee9 c\u00f3 th\u1ec3 c\u00f3 hi\u1ec7u l\u1ef1c trong ti\u1ebfp th\u1ecb &#8211; \u0111\u00f3 l\u00e0 s\u1ef1 \u201ckh\u00e1c bi\u1ec7t\u201d. Ch\u1ec9 khi kh\u00e1c bi\u1ec7t, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 gi\u00e0nh tr\u01b0\u1edbc \u0111\u01b0\u1ee3c \u00fd ni\u1ec7m chung trong t\u01b0 duy c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 b\u1edfi th\u1ebf m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o chi\u1ebfm gi\u1eef \u0111\u01b0\u1ee3c \u0111i\u1ec1u b\u1ea1n \u0111\u00e3 c\u00f3. <\/p>\n\n\n\n<p>Slogan t\u1ed1t nh\u1ea5t \u2013 The untimate slogan (B\u1eaft ch\u01b0\u1edbc c\u00e2u slogan c\u1ee7a BMW \u2013 The Ultimate Driving Machine \u2013 ND)<br><br>Th\u1eed xem t\u1eeb \u201cdriving\u201d (l\u00e1i) \u0111\u00e3 mang l\u1ea1i nh\u1eefng g\u00ec cho BMW. C\u00f3 chi\u1ebfc xe n\u00e0o th\u00fa v\u1ecb h\u01a1n so v\u1edbi nh\u1eefng chi\u1ebfc BMW? C\u00f3 th\u1ec3 c\u0169ng c\u00f3 chi\u1ebfc xe n\u00e0o \u0111\u00f3 th\u00fa v\u1ecb h\u01a1n, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u0169ng ch\u1eb3ng c\u00f3 g\u00ec quan tr\u1ecdng. BMW \u0111\u00e3 chi\u1ebfm gi\u1eef tr\u01b0\u1edbc t\u1eeb &#8220;driving&#8221; trong t\u00e2m kh\u1ea3m kh\u00e1ch h\u00e0ng (Kh\u00e1i ni\u1ec7m m\u1ea1nh nh\u1ea5t trong ti\u1ebfp th\u1ecb &#8211; \u0111\u00f3 l\u00e0 s\u1edf h\u1eefu m\u1ed9t t\u1eeb trong k\u00fd \u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai \u2013 ND b\u1ed5 sung th\u00eam).<br><br>M\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng bu\u1ed3n l\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1edf h\u1eefu m\u1ed9t t\u1eeb in \u0111\u1eadm v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea7n l\u1edbn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i kh\u00f4ng s\u1eed d\u1ee5ng t\u1eeb ng\u1eef cho c\u00e2u slogan. Mercedes-Benz s\u1edf h\u1eefu t\u1eeb \u201cprestige\u201d (Uy t\u00edn), nh\u01b0ng kh\u00f4ng s\u1eed d\u1ee5ng t\u1eeb ng\u1eef cho slogan. Toyota s\u1edf h\u1eefu t\u1eeb \u201creliability\u201d (S\u1ef1 tin c\u1eady), v\u00e0 c\u0169ng kh\u00f4ng d\u00f9ng t\u1eeb ng\u1eef cho slogan. Coca-Cola s\u1edf h\u1eefu t\u1eeb \u201cthe real thing\u201d (Th\u1ee9c u\u1ed1ng ch\u00ednh hi\u1ec7u) m\u00e0 kh\u00f4ng d\u00f9ng cho slogan. Pepsi-Cola c\u0169ng v\u1eady khi s\u1edf h\u1eefu t\u1eeb \u201cth\u1ebf h\u1ec7 Pepsi\u201d<br><br>Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111i theo m\u00f4 h\u00ecnh c\u1ee7a Pepsi. M\u1ed7i m\u1ed9t khi b\u1ed5 nhi\u1ec7m m\u1ed9t Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb m\u1edbi (CMO) ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t h\u00e3ng qu\u1ea3ng c\u00e1o m\u1edbi, h\u1ecd th\u01b0\u1eddng thay \u0111\u1ed5i c\u00e2u slogan c\u1ee7a m\u00ecnh. K\u1ec3 t\u1eeb 1975, BMW ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t c\u00e2u slogan: \u201cThe ultimate driving machine\u201d (C\u1ed7 m\u00e1y t\u1ed1t nh\u1ea5t). C\u0169ng k\u1ec3 t\u1eeb 1975, Pepsi-Cola \u0111\u00e3 s\u1eed d\u1ee5ng nhi\u1ec1u c\u00e2u slogan kh\u00e1c nhau:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1975: &#8220;For those who think young.&#8221;<\/li><li>1978: &#8220;Have a Pepsi day.&#8221;<\/li><li>1980: &#8220;Catch that Pepsi spirit.&#8221;<\/li><li>1982: &#8220;Pepsi\u2032s got your taste for life.&#8221;<\/li><li>1983: &#8220;Pepsi now.&#8221;<\/li><li>1984: &#8220;The choice of a new generation.&#8221;<\/li><li>1989: &#8220;A generation ahead.&#8221;<\/li><li>1990: &#8220;Pepsi: The choice of a new generation.&#8221;<\/li><li>1992: &#8220;Gotta have it.&#8221;<\/li><li>1993: &#8220;Be young. Have fun. Drink Pepsi.&#8221;<\/li><li>1995: &#8220;Nothing else is a Pepsi.&#8221;<\/li><li>2002: &#8220;Generation next.&#8221;<\/li><li>2003: &#8220;Think young. Drink young.&#8221;<\/li><li>2004: &#8220;It\u2032s the cola.&#8221;<\/li><\/ul>\n\n\n\n<p>Ba m\u01b0\u01a1i ba n\u0103m \u0111\u00e3 tr\u00f4i qua khi chi\u1ebfn d\u1ecbch \u201cUltimate driving machine\u201d b\u1eaft \u0111\u1ea7u kh\u1edfi \u0111\u1ed9ng, BMW \u0111\u00e3 tr\u1edf th\u00e0nh nh\u00e3n h\u00e0ng xe h\u01a1i x\u1ebfp h\u1ea1ng th\u1ee9 11 v\u1ec1 m\u1ea3ng xe ch\u00e2u \u00c2u nh\u1eadp kh\u1ea9u b\u00e1n t\u1ed1t nh\u1ea5t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3. V\u00e0 b\u00e2y gi\u1edd, h\u00e3ng n\u00e0y \u0111\u00e3 chi\u1ebfm v\u1ecb tr\u00ed s\u1ed1 1 t\u1ea1i \u0111\u1ea5t n\u01b0\u1edbc nhi\u1ec1u m\u00e0u gia n\u00e0y.<br><br>C\u0169ng ba m\u01b0\u01a1i ba n\u0103m \u0111\u00e3 tr\u00f4i qua, Pepsi-Cola \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng th\u1ee9 hai v\u1ec1 th\u1ee9c u\u1ed1ng b\u00e1n ch\u1ea1y t\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u1ef9. Gi\u1edd \u0111\u00e2y, v\u1edbi r\u1ea5t nhi\u1ec1u c\u00e2u slogan qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, n\u00f3 v\u1eabn ch\u1ec9 l\u00e0 lo\u1ea1i th\u1ee9c u\u1ed1ng x\u1ebfp v\u1ecb tr\u00ed s\u1ed1 2.<br><br>Trung b\u00ecnh, m\u1ed9t c\u00e2u slogan qu\u1ea3ng c\u00e1o c\u1ee7a Pepsi-Cola ch\u1ec9 k\u00e9o d\u00e0i 2 n\u0103m 2 th\u00e1ng. V\u00e0 chu k\u1ef3 l\u00e0m vi\u1ec7c c\u1ee7a m\u1ed9t CMO c\u0169ng ch\u1ec9 k\u00e9o d\u00e0i ng\u1ea7n \u0111\u00f3 th\u1eddi gian. Trung b\u00ecnh, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u00e3ng n\u00e0y tr\u00ean t\u1edd BusinessWeek c\u0169ng ch\u1ec9 k\u00e9o d\u00e0i hai n\u0103m s\u00e1u th\u00e1ng.<br><br>Chi\u1ebfn d\u1ecbch tranh c\u1eed t\u1ed5ng th\u1ed1ng c\u1ee7a Obama c\u00f3 v\u00f4 s\u1ed1 \u0111i\u1ec1u h\u1eefu \u00edch m\u00e0 c\u1ed9ng \u0111\u1ed3ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 h\u1ecdc t\u1eadp \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p><strong>1. S\u1ef1 \u0111\u01a1n gi\u1ea3n.<\/strong><br><br>Kho\u1ea3ng 70% d\u00e2n s\u1ed1 Hoa K\u1ef3 cho r\u1eb1ng \u0111\u1ea5t n\u01b0\u1edbc h\u1ecd s\u1ebd \u0111i theo h\u01b0\u1edbng sai l\u1ea7m. B\u1edfi th\u1ebf, Obama \u0111\u00e3 t\u1eadp trung v\u00e0o ch\u1ec9 m\u1ed9t t\u1eeb \u201cthay \u0111\u1ed5i\u201d (change). \u201cV\u00ec sao nh\u1eefng ch\u00ednh tr\u1ecb gia t\u00e0i n\u0103ng kh\u00e1c nh\u01b0 b\u00e0 Clinton \u0111\u00e3 kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y v\u00e0 t\u1ea1i sao Th\u01b0\u1ee3ng ngh\u1ecb s\u0129 M\u1ef9 John Edwards l\u1ea1i c\u00e2n nh\u1eafc vi\u1ec7c s\u1eed d\u1ee5ng kh\u00e1i ni\u1ec7m \u0111\u00f3?<br><br>Theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i, t\u1eeb \u201cthay \u0111\u1ed5i\u201d (change) l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng th\u1eadt \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3. C\u00e1c v\u1ecb chuy\u00ean gia \u0111i\u1ec1u h\u00e0nh th\u01b0\u1eddng t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1i ni\u1ec7m qu\u1ea3ng c\u00e1o \u201cth\u00f4ng minh\u201d.<br><br>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 c\u1ee7a c\u00e1c c\u00e2u slogan \u0111\u0103ng tr\u00ean t\u1edd BusinessWeek:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tr\u01b0\u1eddng Kinh doanh Chicago (Chicago Graduate School of Business): &#8220;Triumph in your moment of truth.&#8221;<\/li><li>Tr\u01b0\u1eddng kinh doanh Darden (Darden School of Business): &#8220;High touch. High tone. High energy.&#8221;<\/li><li>Salesforce.com: &#8220;Your future is looking up.&#8221;<\/li><li>Zurich : &#8220;Because change happenz.&#8221;<\/li><li>CDW: &#8220;The right technology. Right away.&#8221;<\/li><li>Hitachi : &#8220;Inspire the next.&#8221;<\/li><li>NEC: &#8220;Empowered by innovation.&#8221;<\/li><li>Deutsche Bank: &#8220;A passion to perform.&#8221;<\/li><li>SKF: &#8220;The power of knowledge engineering.&#8221;<\/li><\/ul>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00e2u slogan c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 \u201cth\u00f4ng minh\u201d, s\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng ch\u1eb3ng c\u00f3 slogan n\u00e0o h\u01b0\u1edbng s\u1ef1 nghi\u1ec7p kinh doanh c\u1ee7a h\u1ecd \u0111i theo h\u01b0\u1edbng \u201cthay \u0111\u1ed5i\u201d nh\u01b0 nh\u1eefng g\u00ec Obama \u0111\u00e3 l\u00e0m. Ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng c\u00e2u slogan \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/vanphongao.vn\/images\/stories\/camnang\/obama1.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><br><strong>2. S\u1ef1 ki\u00ean \u0111\u1ecbnh.<\/strong><br><br>\u0110i\u1ec1u g\u00ec l\u00e0 sai l\u1ea7m v\u1edbi 90% c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o? C\u00e1c c\u00f4ng ty th\u01b0\u1eddng c\u1ed1 g\u1eafng \u201cchuy\u1ec3n t\u1ea3i th\u00f4ng tin\u201d trong khi l\u1ebd ra h\u1ecd n\u00ean \u201c\u0111\u1ecbnh v\u1ecb\u201d.<br><br>M\u1ee5c \u0111\u00edch c\u1ee7a \u00f4ng Obama l\u00e0 kh\u00f4ng ph\u1ea3i truy\u1ec1n t\u1ea3i th\u00f4ng tin r\u1eb1ng \u00f4ng l\u00e0 t\u00e1c nh\u00e2n c\u1ee7a s\u1ef1 thay \u0111\u1ed5i. Trong m\u00f4i tr\u01b0\u1eddng ng\u00e0y nay, m\u1ed7i m\u1ed9t ch\u00ednh tr\u1ecb gia ch\u1ea1y \u0111ua v\u00e0o v\u1ecb tr\u00ed cao nh\u1ea5t c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc \u0111\u1ec1u t\u1ef1 th\u1ec3 hi\u1ec7n m\u00ecnh nh\u01b0 m\u1ed9t t\u00e1c nh\u00e2n c\u1ee7a s\u1ef1 thay \u0111\u1ed5i. Nh\u1eefng g\u00ec m\u00e0 \u00f4ng Obama th\u1ef1c s\u1ef1 l\u00e0m l\u00e0 nh\u1eafc l\u1ea1i th\u00f4ng \u0111i\u1ec7p \u201cthay \u0111\u1ed5i\u201d nhi\u1ec1u l\u1ea7n khi\u1ebfn cho c\u00e1c c\u1eed tri ti\u1ec1m n\u0103ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c \u1ee9ng c\u1eed vi\u00ean c\u1ee7a m\u00ecnh \u2013 m\u1ed9t Obama lu\u00f4n g\u1eafn v\u1edbi kh\u00e1i ni\u1ec7m \u201cs\u1ef1 thay \u0111\u1ed5i\u201d. N\u00f3i c\u00e1ch kh\u00e1c, Obama \u0111\u00e3 s\u1edf h\u1eefu t\u1eeb \u201cthay \u0111\u1ed5i\u201d trong t\u00e2m tr\u00ed c\u1eed tri.<br><br>Trong x\u00e3 h\u1ed9i qu\u00e1 t\u1ea3i v\u1ec1 truy\u1ec1n th\u00f4ng nh\u01b0 ng\u00e0y nay, \u0111i\u1ec1u n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nh\u1eb1m t\u1ea1o ra hi\u1ec7u qu\u1ea3. V\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3n h\u00ecnh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ebfn nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o trong nhi\u1ec1u n\u0103m v\u1edbi h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u00f4-la.<br><br>Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ty kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n t\u00e0i ch\u00ednh nh\u01b0 v\u1eady v\u00e0 c\u0169ng ch\u1eb3ng c\u00f3 \u0111\u1ee7 ki\u00ean nh\u1eabn ho\u1eb7c t\u1ea7m nh\u00ecn \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 gi\u1ed1ng nh\u01b0 Obama \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. H\u1ecd nh\u1ea3y t\u1eeb th\u00f4ng \u0111i\u1ec7p n\u00e0y qua th\u00f4ng \u0111i\u1ec7p kh\u00e1c v\u1edbi hi v\u1ecdng r\u1eb1ng s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c li\u1ec1u thu\u1ed1c v\u1ea1n n\u0103ng ti\u1ebfp th\u00eam sinh l\u1ef1c cho c\u00e1c nh\u00e3n h\u00e0ng c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, gi\u1edd \u0111\u00e2y, \u0111i\u1ec1u n\u00e0y kh\u00f3 m\u00e0 c\u00f3 hi\u1ec7u l\u1ef1c. V\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c ch\u00ednh tr\u1ecb gia, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 n\u1eefa b\u1edfi n\u00f3 t\u1ea1o ra&nbsp; s\u1ef1 dao \u0111\u1ed9ng v\u00e0 s\u1ef1 m\u1edd nh\u1ea1t \u2013 nh\u1eefng ph\u1ea9m ch\u1ea5t nguy hi\u1ec3m cho nh\u1eefng ai \u0111ang mu\u1ed1n th\u0103ng ti\u1ebfn tr\u00ean n\u1ea5c thang s\u1ef1 nghi\u1ec7p ch\u00ednh tr\u1ecb.<br><br>Ch\u1ec9 c\u00f3 m\u1ed9t th\u1ee9 c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 &#8211; \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a BMW. H\u00e3ng xe h\u01a1i n\u00e0y \u0111\u00e3 t\u1ecf ra ki\u00ean \u0111\u1ecbnh trong nhi\u1ec1u th\u1eadp k\u1ef7.<br><br>\u0110\u01b0\u01a1ng nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u1ec3 song h\u00e0nh c\u00f9ng m\u1ed9t slogan ng\u1edb ng\u1ea9n. Hitachi \u0111\u00e3 t\u1eebng \u201cinspiring the next\u201d trong su\u1ed1t m\u1ed9t th\u1eddi gian d\u00e0i nh\u01b0ng l\u1ea1i kh\u00f4ng m\u1ea5y th\u00e0nh c\u00f4ng.<br><br>M\u1ed9t c\u00e2u slogan hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i \u0111\u01a1n gi\u1ea3n v\u00e0 mang t\u00ednh th\u1ef1c t\u1ebf. Hitachi s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1i g\u00ec k\u1ebf ti\u1ebfp? M\u1ef1c \u0111\u1ecf ch\u0103ng? Trong m\u01b0\u1eddi n\u0103m qua, doanh thu b\u00e1n h\u00e0ng c\u1ee7a Hitachihas \u0111\u1ea1t m\u1ee9c 786.9 t\u1ec9 \u0111\u00f4-la v\u00e0 l\u1ed7 5.1 t\u1ec9 \u0111\u00f4-la. Khi \u0111\u1eb7t c\u01b0\u1ee3c t\u00ean c\u00f4ng ty c\u1ee7a m\u00ecnh cho m\u1ecdi th\u1ee9 nh\u01b0 Hitachi l\u00e0m, b\u1ea1n s\u1ebd kh\u00f3 m\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n thi\u00ean h\u1ea1 v\u00ec th\u1eadt kh\u00f3 m\u00e0 d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u khi n\u00f3 \u0111\u1ea1i di\u1ec7n cho qu\u00e1 nhi\u1ec1u th\u1ee9 h\u1ea7m b\u00e0 l\u1eb1ng.<br><br><strong>3. S\u1ef1 ph\u00f9 h\u1ee3p.<\/strong><br><br>\u201cN\u1ebfu thua cu\u1ed9c trong chi\u1ebfn tranh, h\u00e3y thay \u0111\u1ed5i chi\u1ebfn tr\u01b0\u1eddng\u201d l\u00e0 m\u1ed9t c\u00e2u ch\u00e2m ng\u00f4n trong qu\u00e2n s\u1ef1 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c v\u00e0o l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. B\u1eb1ng vi\u1ec7c kh\u00f4ng ng\u1eebng t\u1eadp trung v\u00e0o s\u1ef1 thay \u0111\u1ed5i, \u00f4ng Obama \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u1ee5c di\u1ec7n \u201cchi\u1ebfn tr\u01b0\u1eddng\u201d v\u00e0 bu\u1ed9c c\u00e1c \u0111\u1ed1i th\u1ee7 d\u00e0nh h\u1ea7u h\u1ebft th\u1eddi gian trong chi\u1ebfn d\u1ecbch tranh c\u1eed c\u1ee7a h\u1ecd cho vi\u1ec7c tranh lu\u1eadn \u201cs\u1ef1 thay \u0111\u1ed5i\u201d m\u00e0 h\u1ecd \u0111\u1ec1 xu\u1ea5t cho \u0111\u1ea5t n\u01b0\u1edbc. V\u00e0 nh\u1eefng g\u00ec m\u00e0 h\u1ecd thay \u0111\u1ed5i s\u1ebd kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng g\u00ec m\u00e0 \u00f4ng Obama \u0111\u1ec1 xu\u1ea5t.<br><br>T\u1ea5t c\u1ea3 c\u00e2u chuy\u1ec7n v\u1ec1 \u201cs\u1ef1 thay \u0111\u1ed5i\u201d \u0111\u00e3 khi\u1ebfn c\u1ea3 b\u00e0 Clinton l\u1eabn \u00f4ng McCain sao nh\u00e3ng vi\u1ec7c th\u1ec3 hi\u1ec7n th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh: th\u1ee9 h\u1ea1ng trong chi\u1ebfn d\u1ecbch, kinh nghi\u1ec7m v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o tr\u00ean th\u1ebf gi\u1edbi.<br><br>C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft, r\u1eb1ng \u00f4ng Obama \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia \u0111i\u1ec1u h\u00e0nh tham gia H\u1ed9i th\u1ea3o th\u01b0\u1eddng ni\u00ean c\u1ee7a Hi\u1ec7p h\u1ed9i c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o qu\u1ed1c gia t\u1ed5 ch\u1ee9c t\u1ea1i Orlando v\u00e0o th\u00e1ng tr\u01b0\u1edbc b\u00ecnh ch\u1ecdn l\u00e0 \u201cnh\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a n\u0103m c\u1ee7a T\u1ea1p ch\u00ed Advertising Age\u201d.<\/p>\n\n\n\n<p>Theo&nbsp;<strong>advertising age<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y 4\/11\/2008 s\u1ebd \u0111i v\u00e0o l\u1ecbch s\u1eed nh\u01b0 m\u1ed9t ng\u00e0y tr\u1ecdng \u0111\u1ea1i nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u00e0nh ti\u1ebfp th\u1ecb. H\u00e3y th\u1eed h\u00ecnh dung v\u1ec1 ch\u00e2n dung v\u1ecb t\u00e2n t\u1ed5ng th\u1ed1ng. M\u1ed9t nh\u00e2n v\u1eadt kh\u00f4ng m\u1ea5y n\u1ed5i ti\u1ebfng. Tr\u1ebb h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. Ng\u01b0\u1eddi da \u0111en. C\u00e1i t\u00ean th\u00ec kh\u00f3 nghe v\u00e0 kh\u00f4ng m\u1ea5y \u1ea5n t\u01b0\u1ee3ng. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn d\u1ecbch tranh c\u1eed c\u0169 &#8211; V\u0102N PH\u00d2NG \u1ea2O<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vanphongao.vn\/en\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn d\u1ecbch tranh c\u1eed c\u0169 &#8211; V\u0102N PH\u00d2NG \u1ea2O\" \/>\n<meta property=\"og:description\" content=\"Ng\u00e0y 4\/11\/2008 s\u1ebd \u0111i v\u00e0o l\u1ecbch s\u1eed nh\u01b0 m\u1ed9t ng\u00e0y tr\u1ecdng \u0111\u1ea1i nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u00e0nh ti\u1ebfp th\u1ecb. H\u00e3y th\u1eed h\u00ecnh dung v\u1ec1 ch\u00e2n dung v\u1ecb t\u00e2n t\u1ed5ng th\u1ed1ng. M\u1ed9t nh\u00e2n v\u1eadt kh\u00f4ng m\u1ea5y n\u1ed5i ti\u1ebfng. Tr\u1ebb h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. Ng\u01b0\u1eddi da \u0111en. C\u00e1i t\u00ean th\u00ec kh\u00f3 nghe v\u00e0 kh\u00f4ng m\u1ea5y \u1ea5n t\u01b0\u1ee3ng. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vanphongao.vn\/en\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html\/\" \/>\n<meta property=\"og:site_name\" content=\"V\u0102N PH\u00d2NG \u1ea2O\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gofficevietnam\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-17T07:24:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T15:09:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vanphongao.vn\/wp-content\/uploads\/2019\/12\/C\u00e1c-chuy\u00ean-gia-ti\u1ebfp-th\u1ecb-c\u00f3-th\u1ec3-h\u1ecdc-h\u1ecfi-\u0111\u01b0\u1ee3c-g\u00ec-t\u1eeb-chi\u1ebfn-d\u1ecbch-tranh-c\u1eed-c\u0169.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Web Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GOffice\" \/>\n<meta name=\"twitter:site\" content=\"@GOffice\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html\"},\"author\":{\"name\":\"Web Admin\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#\\\/schema\\\/person\\\/23186327bb619b5929f432f6255ea3aa\"},\"headline\":\"C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn d\u1ecbch tranh c\u1eed c\u0169\",\"datePublished\":\"2019-12-17T07:24:21+00:00\",\"dateModified\":\"2025-08-29T15:09:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html\"},\"wordCount\":2999,\"publisher\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vanphongao.vn\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/C\u00e1c-chuy\u00ean-gia-ti\u1ebfp-th\u1ecb-c\u00f3-th\u1ec3-h\u1ecdc-h\u1ecfi-\u0111\u01b0\u1ee3c-g\u00ec-t\u1eeb-chi\u1ebfn-d\u1ecbch-tranh-c\u1eed-c\u0169.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html\",\"url\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html\",\"name\":\"C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn d\u1ecbch tranh c\u1eed c\u0169 &#8211; V\u0102N PH\u00d2NG \u1ea2O\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vanphongao.vn\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/C\u00e1c-chuy\u00ean-gia-ti\u1ebfp-th\u1ecb-c\u00f3-th\u1ec3-h\u1ecdc-h\u1ecfi-\u0111\u01b0\u1ee3c-g\u00ec-t\u1eeb-chi\u1ebfn-d\u1ecbch-tranh-c\u1eed-c\u0169.jpg\",\"datePublished\":\"2019-12-17T07:24:21+00:00\",\"dateModified\":\"2025-08-29T15:09:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#primaryimage\",\"url\":\"https:\\\/\\\/vanphongao.vn\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/C\u00e1c-chuy\u00ean-gia-ti\u1ebfp-th\u1ecb-c\u00f3-th\u1ec3-h\u1ecdc-h\u1ecfi-\u0111\u01b0\u1ee3c-g\u00ec-t\u1eeb-chi\u1ebfn-d\u1ecbch-tranh-c\u1eed-c\u0169.jpg\",\"contentUrl\":\"https:\\\/\\\/vanphongao.vn\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/C\u00e1c-chuy\u00ean-gia-ti\u1ebfp-th\u1ecb-c\u00f3-th\u1ec3-h\u1ecdc-h\u1ecfi-\u0111\u01b0\u1ee3c-g\u00ec-t\u1eeb-chi\u1ebfn-d\u1ecbch-tranh-c\u1eed-c\u0169.jpg\",\"width\":768,\"height\":453},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/marketing\\\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\\\/\\\/vanphongao.vn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn d\u1ecbch tranh c\u1eed c\u0169\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#website\",\"url\":\"https:\\\/\\\/vanphongao.vn\\\/\",\"name\":\"G Office Cho thu\u00ea v\u0103n ph\u00f2ng \u1ea3o, v\u0103n ph\u00f2ng chia s\u1ebb, v\u0103n ph\u00f2ng tr\u1ecdn g\u00f3i\",\"description\":\"G Office - D\u1ecbch v\u1ee5 cho thu\u00ea v\u0103n ph\u00f2ng \u1ea3o h\u00e0ng \u0111\u1ea7u t\u1ea1i TP.HCM\",\"publisher\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vanphongao.vn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#organization\",\"name\":\"G Office Cho thu\u00ea v\u0103n ph\u00f2ng \u1ea3o, v\u0103n ph\u00f2ng chia s\u1ebb, v\u0103n ph\u00f2ng tr\u1ecdn g\u00f3i\",\"url\":\"https:\\\/\\\/vanphongao.vn\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vanphongao.vn\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Web-logo.webp\",\"contentUrl\":\"https:\\\/\\\/vanphongao.vn\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Web-logo.webp\",\"width\":232,\"height\":67,\"caption\":\"G Office Cho thu\u00ea v\u0103n ph\u00f2ng \u1ea3o, v\u0103n ph\u00f2ng chia s\u1ebb, v\u0103n ph\u00f2ng tr\u1ecdn g\u00f3i\"},\"image\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gofficevietnam\",\"https:\\\/\\\/x.com\\\/GOffice\",\"https:\\\/\\\/www.youtube.com\\\/@vanphongchiase\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#\\\/schema\\\/person\\\/23186327bb619b5929f432f6255ea3aa\",\"name\":\"Web Admin\",\"sameAs\":[\"https:\\\/\\\/vanphongao.vn\"],\"url\":\"https:\\\/\\\/vanphongao.vn\\\/en\\\/author\\\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Marketers Can Learn From Past Election Campaigns \u2013 VIRTUAL OFFICES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vanphongao.vn\/en\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html\/","og_locale":"en_US","og_type":"article","og_title":"C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn d\u1ecbch tranh c\u1eed c\u0169 &#8211; V\u0102N PH\u00d2NG \u1ea2O","og_description":"Ng\u00e0y 4\/11\/2008 s\u1ebd \u0111i v\u00e0o l\u1ecbch s\u1eed nh\u01b0 m\u1ed9t ng\u00e0y tr\u1ecdng \u0111\u1ea1i nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u00e0nh ti\u1ebfp th\u1ecb. H\u00e3y th\u1eed h\u00ecnh dung v\u1ec1 ch\u00e2n dung v\u1ecb t\u00e2n t\u1ed5ng th\u1ed1ng. M\u1ed9t nh\u00e2n v\u1eadt kh\u00f4ng m\u1ea5y n\u1ed5i ti\u1ebfng. Tr\u1ebb h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. Ng\u01b0\u1eddi da \u0111en. C\u00e1i t\u00ean th\u00ec kh\u00f3 nghe v\u00e0 kh\u00f4ng m\u1ea5y \u1ea5n t\u01b0\u1ee3ng. [&hellip;]","og_url":"https:\/\/vanphongao.vn\/en\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html\/","og_site_name":"V\u0102N PH\u00d2NG \u1ea2O","article_publisher":"https:\/\/www.facebook.com\/gofficevietnam","article_published_time":"2019-12-17T07:24:21+00:00","article_modified_time":"2025-08-29T15:09:53+00:00","og_image":[{"width":768,"height":453,"url":"https:\/\/vanphongao.vn\/wp-content\/uploads\/2019\/12\/C\u00e1c-chuy\u00ean-gia-ti\u1ebfp-th\u1ecb-c\u00f3-th\u1ec3-h\u1ecdc-h\u1ecfi-\u0111\u01b0\u1ee3c-g\u00ec-t\u1eeb-chi\u1ebfn-d\u1ecbch-tranh-c\u1eed-c\u0169.jpg","type":"image\/jpeg"}],"author":"Web Admin","twitter_card":"summary_large_image","twitter_creator":"@GOffice","twitter_site":"@GOffice","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#article","isPartOf":{"@id":"https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html"},"author":{"name":"Web Admin","@id":"https:\/\/vanphongao.vn\/#\/schema\/person\/23186327bb619b5929f432f6255ea3aa"},"headline":"C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn d\u1ecbch tranh c\u1eed c\u0169","datePublished":"2019-12-17T07:24:21+00:00","dateModified":"2025-08-29T15:09:53+00:00","mainEntityOfPage":{"@id":"https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html"},"wordCount":2999,"publisher":{"@id":"https:\/\/vanphongao.vn\/#organization"},"image":{"@id":"https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#primaryimage"},"thumbnailUrl":"https:\/\/vanphongao.vn\/wp-content\/uploads\/2019\/12\/C\u00e1c-chuy\u00ean-gia-ti\u1ebfp-th\u1ecb-c\u00f3-th\u1ec3-h\u1ecdc-h\u1ecfi-\u0111\u01b0\u1ee3c-g\u00ec-t\u1eeb-chi\u1ebfn-d\u1ecbch-tranh-c\u1eed-c\u0169.jpg","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html","url":"https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html","name":"What Marketers Can Learn From Past Election Campaigns \u2013 VIRTUAL OFFICES","isPartOf":{"@id":"https:\/\/vanphongao.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#primaryimage"},"image":{"@id":"https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#primaryimage"},"thumbnailUrl":"https:\/\/vanphongao.vn\/wp-content\/uploads\/2019\/12\/C\u00e1c-chuy\u00ean-gia-ti\u1ebfp-th\u1ecb-c\u00f3-th\u1ec3-h\u1ecdc-h\u1ecfi-\u0111\u01b0\u1ee3c-g\u00ec-t\u1eeb-chi\u1ebfn-d\u1ecbch-tranh-c\u1eed-c\u0169.jpg","datePublished":"2019-12-17T07:24:21+00:00","dateModified":"2025-08-29T15:09:53+00:00","breadcrumb":{"@id":"https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#primaryimage","url":"https:\/\/vanphongao.vn\/wp-content\/uploads\/2019\/12\/C\u00e1c-chuy\u00ean-gia-ti\u1ebfp-th\u1ecb-c\u00f3-th\u1ec3-h\u1ecdc-h\u1ecfi-\u0111\u01b0\u1ee3c-g\u00ec-t\u1eeb-chi\u1ebfn-d\u1ecbch-tranh-c\u1eed-c\u0169.jpg","contentUrl":"https:\/\/vanphongao.vn\/wp-content\/uploads\/2019\/12\/C\u00e1c-chuy\u00ean-gia-ti\u1ebfp-th\u1ecb-c\u00f3-th\u1ec3-h\u1ecdc-h\u1ecfi-\u0111\u01b0\u1ee3c-g\u00ec-t\u1eeb-chi\u1ebfn-d\u1ecbch-tranh-c\u1eed-c\u0169.jpg","width":768,"height":453},{"@type":"BreadcrumbList","@id":"https:\/\/vanphongao.vn\/marketing\/363-cac-chuyen-gia-tiep-thi-co-the-hoc-hoi-duoc-gi-tu-chien-dich-tranh-cu-cu.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/vanphongao.vn\/"},{"@type":"ListItem","position":2,"name":"C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn d\u1ecbch tranh c\u1eed c\u0169"}]},{"@type":"WebSite","@id":"https:\/\/vanphongao.vn\/#website","url":"https:\/\/vanphongao.vn\/","name":"G Office Cho thu\u00ea v\u0103n ph\u00f2ng \u1ea3o, v\u0103n ph\u00f2ng chia s\u1ebb, v\u0103n ph\u00f2ng tr\u1ecdn g\u00f3i","description":"G Office - Leading virtual office rental service in Ho Chi Minh City","publisher":{"@id":"https:\/\/vanphongao.vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vanphongao.vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vanphongao.vn\/#organization","name":"G Office Cho thu\u00ea v\u0103n ph\u00f2ng \u1ea3o, v\u0103n ph\u00f2ng chia s\u1ebb, v\u0103n ph\u00f2ng tr\u1ecdn g\u00f3i","url":"https:\/\/vanphongao.vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vanphongao.vn\/#\/schema\/logo\/image\/","url":"https:\/\/vanphongao.vn\/wp-content\/uploads\/2025\/12\/Web-logo.webp","contentUrl":"https:\/\/vanphongao.vn\/wp-content\/uploads\/2025\/12\/Web-logo.webp","width":232,"height":67,"caption":"G Office Cho thu\u00ea v\u0103n ph\u00f2ng \u1ea3o, v\u0103n ph\u00f2ng chia s\u1ebb, v\u0103n ph\u00f2ng tr\u1ecdn g\u00f3i"},"image":{"@id":"https:\/\/vanphongao.vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gofficevietnam","https:\/\/x.com\/GOffice","https:\/\/www.youtube.com\/@vanphongchiase"]},{"@type":"Person","@id":"https:\/\/vanphongao.vn\/#\/schema\/person\/23186327bb619b5929f432f6255ea3aa","name":"Web Admin","sameAs":["https:\/\/vanphongao.vn"],"url":"https:\/\/vanphongao.vn\/en\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/vanphongao.vn\/en\/wp-json\/wp\/v2\/posts\/752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vanphongao.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vanphongao.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vanphongao.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vanphongao.vn\/en\/wp-json\/wp\/v2\/comments?post=752"}],"version-history":[{"count":0,"href":"https:\/\/vanphongao.vn\/en\/wp-json\/wp\/v2\/posts\/752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vanphongao.vn\/en\/wp-json\/wp\/v2\/media\/1365"}],"wp:attachment":[{"href":"https:\/\/vanphongao.vn\/en\/wp-json\/wp\/v2\/media?parent=752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vanphongao.vn\/en\/wp-json\/wp\/v2\/categories?post=752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vanphongao.vn\/en\/wp-json\/wp\/v2\/tags?post=752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}