{"id":697,"date":"2019-12-17T14:01:25","date_gmt":"2019-12-17T07:01:25","guid":{"rendered":"https:\/\/vanphongao.vn\/?p=697"},"modified":"2025-08-29T22:10:08","modified_gmt":"2025-08-29T15:10:08","slug":"390-tang-truong-quan-trong-cua-event-marketing","status":"publish","type":"post","link":"https:\/\/vanphongao.vn\/en\/marketing\/390-tang-truong-quan-trong-cua-event-marketing.html","title":{"rendered":"Significant growth of Event Marketing"},"content":{"rendered":"<p><em>Although marketers are increasingly equipped with more technical tools, it seems that they still reserve a certain place for traditional event marketing.<\/em><\/p>\n\n\n\n<p>More than half (53%) of the 300 top marketing professionals interviewed said that event marketing is the fastest and deepest way to build relationships with audiences in the target customer group.<\/p>\n\n\n\n<p>The \u201c2009 Event Insights\u201d survey was completed in early February by George P. Johnson, the MPI Foundation, the Event Marketing Institute and a group of successful marketers (41%), whose companies have revenues of up to $1 billion.<\/p>\n\n\n\n<p>More than a quarter (26%) of those interviewed said that event marketing is a discipline that can increase the return on investment in the fastest way. \u201cThe current difficult economic situation requires marketers to raise their ambitions to overcome, especially those responsible for implementing direct retaliatory marketing plans, such as organizing events to promote the process of rising to the top position,\u201d said Bruce MacMillan, president and CEO of IPM.<br><br><br>29% marketers will shift from event marketing to experiential marketing in the next 12 months. The difference is that experiential marketing \u201crequires real immersion and experiences using social media to create powerful brand impact through relevant, branded word-of-mouth storytelling.\u201d One-third of them agree that they are ready to make the change.<\/p>\n\n\n\n<p>The findings from these two trends have converged, says David Rich, director of global marketing strategy at the experiential marketing firm George P. Johnson.<\/p>\n\n\n\n<p>\u201cFirst the economic downturn drove brands to invest in channels like events, which can deliver ROI; then the maturation of event marketing and experiential marketing strategies \u2013 the strategic, creative, communicative and digital application of ABL formats, and the activation of them through the actual execution of an event portfolio made up of a variety of internal and external event types.\u201d<\/p>\n\n\n\n<p>While spending controls are necessary, marketers are still increasing their creativity to freshen up events. Of these, 66% unanimously said their plans are adding or have added creative elements since 32% in 2007.<\/p>\n\n\n\n<p>In this same group, 44% marketers did so on a collective mandate. Creative spend accounted for 13% of the event budget.<\/p>\n\n\n\n<p>Above all, \u201cthe real challenge for brands in 2009 is how to balance fixed budgets with this trend, to create a quantifiable result\u201d<\/p>\n\n\n\n<p><em>Brandweek<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1eb7c d\u00f9 c\u00e1c nh\u00e0 marketing ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c trang b\u1ecb nhi\u1ec1u c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt nh\u01b0ng c\u00f3 v\u1ebb nh\u01b0 h\u1ecd v\u1eabn gi\u00e0nh m\u1ed9t v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh cho ki\u1ec3u event marketing (marketing s\u1ef1 ki\u1ec7n) truy\u1ec1n th\u1ed1ng.. H\u01a1n m\u1ed9t n\u1eeda (53%) trong s\u1ed1 300 chuy\u00ean gia markteing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n cho r\u1eb1ng event maketing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[59],"class_list":["post-697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng c\u1ee7a Event Marketing &#8211; V\u0102N PH\u00d2NG \u1ea2O<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vanphongao.vn\/en\/marketing\/390-tang-truong-quan-trong-cua-event-marketing.html\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng c\u1ee7a Event Marketing &#8211; V\u0102N PH\u00d2NG \u1ea2O\" \/>\n<meta property=\"og:description\" content=\"M\u1eb7c d\u00f9 c\u00e1c nh\u00e0 marketing ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c trang b\u1ecb nhi\u1ec1u c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt nh\u01b0ng c\u00f3 v\u1ebb nh\u01b0 h\u1ecd v\u1eabn gi\u00e0nh m\u1ed9t v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh cho ki\u1ec3u event marketing (marketing s\u1ef1 ki\u1ec7n) truy\u1ec1n th\u1ed1ng.. 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