2. Definition of market research: Market research includes all methods to evaluate which foreign markets have the most potential for a business's products.<\/p>\n\n\n\n
Market research can be simply defined as follows:<\/p>\n\n\n\n
\u201cMarket research is the collection and analysis of data about human markets, constraints, distribution channels and participants to better support export marketing decisions\u201d.<\/p>\n\n\n\n
There are a number of misconceptions that cause businesses to turn their backs on market research:<\/p>\n\n\n\n
First: \u201cResearch is the job of intellectuals and academics\u201d<\/p>\n\n\n\n
This misunderstanding is partly due to the use of complex, specialized concepts and terminology by some researchers. However, good researchers are well aware that anyone can easily design and conduct market research.<\/p>\n\n\n\n
Second: \u201cThe partner will conduct all necessary research\u201d<\/p>\n\n\n\n
Some exporters believe that they have enough information from their trading partners or expect their partners to conduct research in advance. In addition, some exporters consider market information as a by-product of the accounting system. But the problem is that trading partners often lack a comprehensive, objective assessment of the market and distribution channel development in their country.<\/p>\n\n\n\n
Third: \u201cMarket research is too expensive\u201d<\/p>\n\n\n\n
Market research does not necessarily have to involve conducting surveys, interviewing large numbers of people and performing complex computer analyses which are very expensive, especially when penetrating different EU countries, but can use many less expensive techniques (e.g. office research techniques or internet searches).<\/p>\n\n\n\n
Fourth: \u201cFear of losing control when there is too much information\u201d<\/p>\n\n\n\n
Some exporters are too busy and reluctant to follow up on the issue by reviewing all the information and working with research experts. However, most of the research discussed in this book requires a normal temperament and a commitment of time.<\/p>\n\n\n\n
Consumer Behavior Research
Researching consumer demographic characteristics is to collect consumer demographic characteristics such as age, gender, educational level, occupation, income, marital status, family size, place of residence, etc. Thereby, to study the relationship between them and their motivations, tastes, attitudes and consumption characteristics.
Mainly conduct research and analysis on motivation, habits, tastes, frequency, time, shopping location, family spending, methods and impacts on consumer purchasing decisions. The research must grasp the following 8 pieces of information:<\/p>\n\n\n\n
-Who bought?
Buy what?
\u2013 Why buy?
Where to buy?
\u2013 When to buy?
How much?
\u2013 How to decide to buy?
\u2013 Information from which channel?
At the same time, it is also necessary to find out information related to customer psychology and consumer views. \n\n<\/p>","protected":false},"excerpt":{"rendered":"
2. \u0110\u1ecbnh ngh\u0129a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eb1m \u0111\u00e1nh gi\u00e1 xem nh\u1eefng th\u1ecb tr\u01b0\u1eddng ngo\u00e0i n\u01b0\u1edbc n\u00e0o mang nhi\u1ec1u ti\u1ec1m n\u0103ng nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. C\u00f3 th\u1ec3 \u0111\u1ecbnh ngh\u0129a \u0111\u01a1n gi\u1ea3n v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0 sau: “Nghi\u00ean c\u1ee9u th\u1ecb […]<\/p>\n","protected":false},"author":3,"featured_media":1322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\n