It is important to plan your business\u2019s follow-up strategy. The time to plan your follow-up strategy is before the show starts. This way you can reach potential customers with your follow-up while the show is still fresh in their minds. Here are some things you need to know about follow-ups.<\/p>\n\n\n\n
Prioritize your tracking<\/strong><\/p>\n\n\n\n According to the Center for Exhibition Organizations\u2019 research, 80% of promotional merchandise during the show is not followed up with afterward. Make post-show follow-up your top priority, giving it a higher position than any other task \u2013 including catching up on tasks you missed while at the business.<\/p>\n\n\n\n Write a pre-show follow-up envelope<\/strong><\/p>\n\n\n\n The letter you send after the show can be as simple as a thank you note or a brochure with a sentence on the envelope. Write or print it before you show so you can mail it as soon as you get home.<\/p>\n\n\n\n Evaluate product quality in exhibition<\/strong><\/p>\n\n\n\n Rank your products by importance and interest, and base your post-show efforts on these priorities. Keep your promises<\/strong><\/p>\n\n\n\n Make sure you deliver on all the promises you make at your booth. Prepare enough brochures and product leaflets before the show so you can send out the necessary information on time.<\/p>","protected":false},"excerpt":{"rendered":" C\u1ea7n ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c theo d\u00f5i c\u1ee7a doanh nghi\u1ec7p. Th\u1eddi gian l\u1eadp k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c theo d\u00f5i l\u00e0 tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u tri\u1ec3n l\u00e3m. B\u1eb1ng c\u00e1ch n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi b\u1ea3n theo d\u00f5i, trong khi nh\u1eefng \u1ea5n t\u01b0\u1ee3ng v\u1ec1 tri\u1ec3n l\u00e3m v\u1eabn […]<\/p>\n","protected":false},"author":3,"featured_media":1313,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-he-quan-chung"],"yoast_head":"\n
Call your top prospects within a week of the show\u2014the longer you wait, the colder they'll become. Send every customer a follow-up letter.<\/p>\n\n\n\n