According to research by the Exhibition Organization Center, the majority of exhibition visitors are decision makers or decision makers who are planning to make purchases within the next 12 months.<\/p>\n\n\n\n
Avoid slow sales<\/strong> \n\nAvoid using boring questions like \u201cHow can I help you?\u201d, \u201cHello, how are you?\u201d or \u201cHow did you like the show?\u201d Instead, ask questions that are directly relevant to the customer and help you gauge their interest in your product or service, such as \u201cWhat would you like to know about this microwave oven?\u201d.<\/p>\n\n\n\n Consider your attitude<\/strong><\/p>\n\n\n\n Being indifferent in your booth shows that you don\u2019t care about your customers. You should never sit, eat, or smoke in your booth. Never leave your booth unattended. Don\u2019t gossip with your coworkers, but focus on your customers. The first step in meeting a new customer is to identify who they are and where they are located. This will help you avoid wasting time on people who are not responsible for buying your product, or who are not in your market segment. You can get this information by asking a few basic questions, observing their behavior, or asking for a business card with their title and address.<\/p>\n\n\n\n Ask a series of questions<\/strong><\/p>\n\n\n\n Engage your prospects by asking a series of open-ended questions. This will help you identify their needs and concerns. Answer them with a focus on how your product or service can meet their needs. Be sure to follow the 80\/20 rule, which means listening 80% of the time and talking 20% of the time. Don\u2019t sound like a robot pitchman.<\/p>\n\n\n\n Take careful notes<\/strong><\/p>\n\n\n\n Record all relevant information about the prospect on a business card, including name, title, address, phone number, fax number, email address (all of this information can be obtained from the business card), needs, interests, budget, and time. Use this card for post-show follow-up when you return to your business.\n\n<\/p>","protected":false},"excerpt":{"rendered":" Theo nghi\u00ean c\u1ee9u c\u1ee7a Trung t\u00e2m T\u1ed5 ch\u1ee9c tri\u1ec3n l\u00e3m, ph\u1ea7n l\u1edbn kh\u00e1ch tham quan tri\u1ec3n l\u00e3m l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh hay c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch mua s\u1eafm trong v\u00f2ng 12 th\u00e1ng t\u1edbi. Tr\u00e1nh b\u00e1n h\u00e0ng ch\u1eadm Khi tham gia tri\u1ec3n […]<\/p>\n","protected":false},"author":3,"featured_media":1312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-he-quan-chung"],"yoast_head":"\n
When attending a trade show, take a hard-sell approach. When a visitor shows interest in your booth, approach them immediately and invite them to learn more about your product or service. Don\u2019t keep them waiting \u2013 attention spans at trade shows are short and people will leave your booth if they aren\u2019t greeted within a few minutes.
Be hospitable<\/strong><\/p>\n\n\n\n
Quickly evaluate potential customers<\/strong><\/p>\n\n\n\n