{"id":576,"date":"2019-12-12T15:50:39","date_gmt":"2019-12-12T08:50:39","guid":{"rendered":"https:\/\/vanphongao.vn\/?p=576"},"modified":"2025-08-29T22:10:58","modified_gmt":"2025-08-29T15:10:58","slug":"175-vu-an-ve-c-tron-r-tron-va-te-mo","status":"publish","type":"post","link":"https:\/\/vanphongao.vn\/en\/bi-quyet-kinh-nghiem\/175-vu-an-ve-c-tron-r-tron-va-te-mo.html","title":{"rendered":"The Case of Round C, Round R and Numbness"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/vanphongao.vn\/images\/stories\/camnang\/372-trademark.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>If anyone has ever worked in the field of marketing and advertising, it is no stranger to the symbols round C (\u00a9), round R (\u00ae), and Numbness (\u2122), although they are just small but very important symbols. important for a brand. But there are some &quot;experts&quot; in product design or brand identity system design for customers who ask about the meaning of the three symbols C round ( \u00a9 ), R round ( \u00ae ), Numb ( \u2122 ), they answered: the meaning is the same!<\/p>\n\n\n\n<p>My friend and I both work in the field of Marketing, and have accumulated quite a bit of experience. I work in the sales department and my friend is assigned to work on brand development. My company is developing some new products and so needs to hire some other design &quot;experts&quot;, ten logo samples are approved in the final round, and I am also one of the few judges who &quot;have&quot; &quot;artistic eyes&quot; before submitting to the boss for approval.<\/p>\n\n\n\n<p>After looking around for a while, discussing all sorts of things about colors, I suddenly saw a strange thing: the symbols next to each logo were different, one was a rounded C (\u00a9), the other was an R. round ( \u00ae ) , the other is Numbness ( \u2122 ) , seeing that, I tried to ask my colleagues what it was. There were 4 people in the room, but besides me, all 3 of them were affirmed \u201cIt is the same!\u201d and the person who affirmed it most eloquently was none other than my friend. Sweating because of that strange thing, even though I don&#039;t read many books, these words are hard to forget. Well, knowledge comes later, work comes first, so I had to temporarily put aside my question to continue choosing a satisfactory logo design and presenting it to my boss.<\/p>\n\n\n\n<p>The next morning, the 3 most satisfactory logo designs were shown to the boss. The boss was very satisfied, said the artist could draw them, then suddenly called us back and asked quietly: &quot;I&#039;m not very good at symbols, but the shape is round.&quot; What is that symbol next to it, I don&#039;t know much. And all three people shouted in unison, &quot;Yes, they are all the same!&quot; At this point, I couldn&#039;t be more surprised, why did the people in charge of the brand and logo say those words? After a few minutes of pondering, I had to speak up to find a way to &quot;re-teach them&quot;. boss&quot;.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/vanphongao.vn\/images\/stories\/camnang\/200807logo1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>(NIKE logo has a small R above)<\/p>\n\n\n\n<p>Derived from the interpretation of symbols, \u00a9 is the symbol for Copyrighted, meaning copyright, this is a set of all rights for use and ownership of a product, service or a certain ideas, all organizations and individuals are strictly prohibited from using a product, service or idea without the consent of the owner (The management agency will protect all this legal interest)<\/p>\n\n\n\n<p>Literally, Copyrighted means &quot;the right to copy exactly&quot; without omitting any detail of a product, service or idea (this meaning is very popular with pirated goods businesses). In a broader sense, Copyrighted does not only include physical products, it can include intangible products, artistic copyrights, television programs, industrial designs... and some forms of expression. other. Basically, it is like a right that allows the holder of this right to copy, distribute and use an original intellectual product.<\/p>\n\n\n\n<p>\u2122 is a symbol of Trademark (brand), there are countless documents about this part, you probably know it all, but I also have to clarify that sometimes in some other countries, people Also use SM (Service Mark) for service products. In some legal environments, an unregistered trademark may also have a TM or SM attached by a business<\/p>\n\n\n\n<p>\u00ae is Registered which means registered -&gt; that is, the symbol implies that the brand has been registered for protection with a certain legal agency, so in these cases, if the brand has been registered, it can be used. Using this notation is the most appropriate.<\/p>\n\n\n\n<p>Up to now, the person who was surprised was not me, but my 3 colleagues and even my boss, the entire Logo design was sent back to experts to redesign.<\/p>\n\n\n\n<p><em>F-Event<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu ai \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o th\u00ec kh\u00f4ng l\u1ea1 g\u00ec v\u1edbi c\u00e1c k\u00ed hi\u1ec7u C tr\u00f2n ( \u00a9 ) , R tr\u00f2n ( \u00ae ),T\u00ea m\u1edd ( \u2122 ) tuy n\u00f3 ch\u1ec9 l\u00e0 nh\u1eefng k\u00ed hi\u1ec7u nh\u1ecf nh\u1ecf nh\u01b0ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-quyet-kinh-nghiem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u1ee5 \u00c1n v\u1ec1 C tr\u00f2n , R tr\u00f2n v\u00e0 T\u00ea M\u1edd &#8211; V\u0102N PH\u00d2NG \u1ea2O<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vanphongao.vn\/en\/bi-quyet-kinh-nghiem\/175-vu-an-ve-c-tron-r-tron-va-te-mo.html\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u1ee5 \u00c1n v\u1ec1 C tr\u00f2n , R tr\u00f2n v\u00e0 T\u00ea M\u1edd &#8211; V\u0102N PH\u00d2NG \u1ea2O\" \/>\n<meta property=\"og:description\" content=\"N\u1ebfu ai \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o th\u00ec kh\u00f4ng l\u1ea1 g\u00ec v\u1edbi c\u00e1c k\u00ed hi\u1ec7u C tr\u00f2n ( \u00a9 ) , R tr\u00f2n ( \u00ae ),T\u00ea m\u1edd ( \u2122 ) tuy n\u00f3 ch\u1ec9 l\u00e0 nh\u1eefng k\u00ed hi\u1ec7u nh\u1ecf nh\u1ecf nh\u01b0ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. 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