{"id":4582,"date":"2024-10-11T15:09:23","date_gmt":"2024-10-11T08:09:23","guid":{"rendered":"https:\/\/vanphongao.vn\/?p=4582"},"modified":"2025-08-29T22:07:50","modified_gmt":"2025-08-29T15:07:50","slug":"nhom-khach-hang-su-dung-coworking-space-pho-bien-nhat-va-nhung-gi-ho-tim-kiem-o-mot-van-phong-linh-hoat","status":"publish","type":"post","link":"https:\/\/vanphongao.vn\/en\/cho-thue-van-phong\/nhom-khach-hang-su-dung-coworking-space-pho-bien-nhat-va-nhung-gi-ho-tim-kiem-o-mot-van-phong-linh-hoat.html","title":{"rendered":"The most common coworking space clientele and what they look for in a flexible office"},"content":{"rendered":"

Coworking spaces have become increasingly popular in recent years as businesses and individuals look for more flexible and affordable office options. And they are not only growing in number but also in variety as people and organizations driven by different goals are discovering the benefits of shared office space.<\/span><\/p>\n

\"s\u1eed<\/p>\n

Peggy Sue Loroz, Professor of Marketing at Gonzaga University School of Business, suggests a practical approach when thinking about the needs of coworking space users. \u201cIn general, the difference between individuals and companies when considering coworking spaces revolves around the fact that an individual is often thinking about their own needs and preferences, while a company is thinking about the cost structure and productivity of the entire business, while recognizing that employees and their well-being are important to the success of the business.\u201d<\/span><\/p>\n

As Indranil Goswami, Assistant Professor of Marketing at the University at Buffalo, says, \u201cindividual motivations and preferences may differ from corporate motivations and preferences in attitudes toward coworking space choices, depending on the type of work or industry. For creative work, corporate and individual attitudes may align and both may recognize that flexible options are better,\u201d Goswami says.\u00a0<\/span><\/p>\n

\u201cIf you extend this to organisations that are primarily customer facing, such as call centres \u2013 we might again see less conflict in attitudes and companies and individuals might agree that being open to co-working is important, for example to avoid dropped calls etc,\u201d he added.<\/span><\/p><\/blockquote>\n

With so many potential user types to differentiate, it seems logical to divide them into two main groups: individuals and businesses. More so because you won\u2019t be marketing your services to individual customers (B2C) in the same way as you would to representatives of larger organizations (B2B), who make decisions based on different criteria.<\/span><\/p>\n

Overview:<\/span><\/h2>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n
Freelancer and small team<\/b><\/th>\nLarge group or business<\/b><\/th>\n<\/tr>\n<\/thead>\n
Type<\/b><\/td>\nUtilities\u00a0<\/b><\/td>\nType\u00a0<\/b><\/td>\nUtilities\u00a0<\/b><\/td>\n<\/tr>\n
Freelancer<\/b><\/td>\n\n
    \n
  • A healthy mix of quiet space and communal area<\/span><\/li>\n
  • Opportunity to connect<\/span><\/li>\n<\/ul>\n<\/td>\n
Business Tenants<\/b><\/td>\n\n
    \n
  • Improve worker health and productivity<\/span><\/li>\n
  • Better control over capital and operating costs<\/span><\/li>\n
  • Flexibility in hiring and restructuring<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Remote employee<\/b><\/td>\n\n
    \n
  • Stable internet connection<\/span><\/li>\n
  • Coworking space<\/span><\/li>\n
  • Unlimited free coffee, tea, water<\/span><\/li>\n<\/ul>\n<\/td>\n
Startup<\/b><\/td>\n\n
    \n
  • Attractive upfront costs<\/span><\/li>\n
  • Professional image from the start<\/span><\/li>\n
  • Safety in adaptability<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Working together<\/b><\/td>\n\n
    \n
  • Accessible location<\/span><\/li>\n
  • Unique environment<\/span><\/li>\n
  • Social interaction<\/span><\/li>\n<\/ul>\n<\/td>\n
Small Business<\/b><\/td>\n\n
    \n
  • Hands-free asset management<\/span><\/li>\n
  • Reasonable operating costs<\/span><\/li>\n
  • Future Technology<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Digital Nomads<\/b><\/td>\n\n
    \n
  • Accessibility via public transport<\/span><\/li>\n
  • Receptionist<\/span><\/li>\n
  • Restaurants, gym, dry cleaners, etc. nearby<\/span><\/li>\n<\/ul>\n<\/td>\n
Non-profit organization \/ NGO<\/b><\/td>\n\n