{"id":429,"date":"2019-12-12T11:16:51","date_gmt":"2019-12-12T04:16:51","guid":{"rendered":"https:\/\/vanphongao.vn\/?p=429"},"modified":"2025-08-29T22:11:41","modified_gmt":"2025-08-29T15:11:41","slug":"83-loi-ich-kep-tu-viec-ung-dung-cntt","status":"publish","type":"post","link":"https:\/\/vanphongao.vn\/en\/khoi-su-kinh-doanh\/83-loi-ich-kep-tu-viec-ung-dung-cntt.html","title":{"rendered":""Double benefits" from applying IT..."},"content":{"rendered":"

In the context of tight budgets, how to cut down on all expenses is always the top concern of businesses. Applying information technology (IT) to the production and business process not only helps save costs but also increases business sales...<\/em><\/p>\n\n\n\n

In the process of applying IT to increase sales, many businesses have succeeded with online advertising solutions to expand sales channels. From an economic perspective, this is one of the least expensive forms of marketing, especially compared to advertising on television or in print. In addition, e-marketing (electronic marketing) is also a solution to help businesses save maximum costs.<\/p>\n\n\n\n

According to Mr. Vo Do Thang - Director of Athena Cyber Security Center, e-marketing is basically the same as traditional marketing methods - that is, it also follows the sequence: product - price - trade promotion - consumer market. However, if considering the benefits, this solution is not only low cost but also much more effective than using traditional advertising channels.<\/p>\n\n\n\n

Based on consumer data, marketers can send millions of emails with just one click, or can use an automated program to send emails to each group or each customer with appropriate content. With this method, the business's transactions with customers are not as sudden as over the phone and can send messages to many customers at many different addresses in the fastest time. <\/p>\n\n\n\n

Along with e-marketing, businesses can apply web marketing to provide product information or introduce promotional programs... and e-commerce solutions (online sales) to increase sales. In fact, some low-cost airlines such as Jetstar or hotels have been very successful in applying e-commerce solutions. Specifically, Jetstar has deployed online ticket sales systems to reach millions of customers. They also encourage early booking with attractive discounts to attract customers to use their services. As for hotels, the main implementation plan is to focus on building an online booking system. Thanks to this method, they have soon had a list of upcoming customers so that they can be proactive in planning their business plans. In addition, the online book sales model of amazon.com or online sales of ebay.com are also typical examples for businesses to learn and apply. <\/p>\n\n\n\n

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