{"id":330,"date":"2019-12-11T11:14:27","date_gmt":"2019-12-11T04:14:27","guid":{"rendered":"https:\/\/vanphongao.vn\/?p=330"},"modified":"2025-08-29T22:12:11","modified_gmt":"2025-08-29T15:12:11","slug":"251-quan-he-cac-nhom-cong-chung","status":"publish","type":"post","link":"https:\/\/vanphongao.vn\/en\/ky-nang-ban-hang\/251-quan-he-cac-nhom-cong-chung.html","title":{"rendered":"Relations with public groups"},"content":{"rendered":"<p><em>There are many definitions of public relations (PR), but its main content is still providing knowledge to the public, including the purpose of changing their perception. PR was born at the same time as human civilization.<\/em><\/p>\n\n\n\n<p><em><strong>Definitions<\/strong><\/em><\/p>\n\n\n\n<p><strong>Definition 1:<\/strong><\/p>\n\n\n\n<p>PR is a planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.<\/p>\n\n\n\n<p>(Institute of Public Relations-IPR, British)<\/p>\n\n\n\n<p><strong>Definition 2:<\/strong><\/p>\n\n\n\n<p>PR includes all forms of planned communication, both outward and inward, between an organization and its publics for the purpose of achieving specific objectives concerning mutual understanding.<\/p>\n\n\n\n<p>(Frank Jefkins, Public Relations Frameworks, Financial Times)<\/p>\n\n\n\n<p><strong>Definition 3:<\/strong><\/p>\n\n\n\n<p>PR is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which will serve both the organization and the public interest.<\/p>\n\n\n\n<p>(World Assembly of Public Relations Associates, Mexico City, August 1978)<\/p>\n\n\n\n<p><strong>Some common PR activities<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Write press releases, images, etc. for the media<\/li><li>Arrange press conferences, receptions and facility tours<\/li><li>Arrange executive interviews for radio, television, and newspapers<\/li><li>Guide for photographers and organizing an image library<\/li><li>Edit and publish internal magazines for employees, organize other forms of internal information such as film screenings, activity presentations, wall newspapers, etc.<\/li><li>Edit and publish magazines for external audiences such as distributors, users or customers, etc.<\/li><li>Edit and publish educational materials, company histories, annual reports, educational posters for schools, etc.<\/li><li>Organizing events: exhibitions, product introduction seminars, customer conferences, etc.<\/li><li>Implement and maintain forms of organizational culture expression<\/li><li>Manage PR sponsorship programs<\/li><li>Attend conferences of salespeople and distributors for the company<\/li><li>Represent the company in business cooperation meetings<\/li><li>Conduct polls or other research<\/li><li>Monitor the organization&#039;s advertising and promotional activities<\/li><li>Contact to arrange for VIPs to attend company events<\/li><li>Organize tours for VIPs, foreign guests, etc.<\/li><li>Collect articles or any feedback about your company<\/li><li>Analyze feedback and evaluate results based on goals<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>C\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a v\u1ec1 quan h\u1ec7 c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang (Public Relations &#8211; PR), nh\u01b0ng n\u1ed9i dung ch\u00ednh c\u1ee7a n\u00f3 v\u1eabn l\u00e0 cung c\u1ea5p ki\u1ebfn th\u1ee9c cho c\u00f4ng ch\u00fang, trong \u0111\u00f3 bao h\u00e0m m\u1ee5c \u0111\u00edch thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd. PR ra \u0111\u1eddi c\u00f9ng l\u00fac v\u1edbi n\u1ec1n v\u0103n minh c\u1ee7a nh\u00e2n lo\u1ea1i. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-nang-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quan h\u1ec7 c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang &#8211; V\u0102N PH\u00d2NG \u1ea2O<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vanphongao.vn\/en\/ky-nang-ban-hang\/251-quan-he-cac-nhom-cong-chung.html\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quan h\u1ec7 c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang &#8211; V\u0102N PH\u00d2NG \u1ea2O\" \/>\n<meta property=\"og:description\" content=\"C\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a v\u1ec1 quan h\u1ec7 c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang (Public Relations &#8211; PR), nh\u01b0ng n\u1ed9i dung ch\u00ednh c\u1ee7a n\u00f3 v\u1eabn l\u00e0 cung c\u1ea5p ki\u1ebfn th\u1ee9c cho c\u00f4ng ch\u00fang, trong \u0111\u00f3 bao h\u00e0m m\u1ee5c \u0111\u00edch thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd. 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[&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vanphongao.vn\/en\/ky-nang-ban-hang\/251-quan-he-cac-nhom-cong-chung.html\/\" \/>\n<meta property=\"og:site_name\" content=\"V\u0102N PH\u00d2NG \u1ea2O\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gofficevietnam\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-11T04:14:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T15:12:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vanphongao.vn\/wp-content\/uploads\/2019\/12\/Quan-h\u1ec7-c\u00e1c-nh\u00f3m-c\u00f4ng-ch\u00fang.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Web Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GOffice\" \/>\n<meta name=\"twitter:site\" content=\"@GOffice\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/251-quan-he-cac-nhom-cong-chung.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/251-quan-he-cac-nhom-cong-chung.html\"},\"author\":{\"name\":\"Web Admin\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#\\\/schema\\\/person\\\/23186327bb619b5929f432f6255ea3aa\"},\"headline\":\"Quan h\u1ec7 c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang\",\"datePublished\":\"2019-12-11T04:14:27+00:00\",\"dateModified\":\"2025-08-29T15:12:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/251-quan-he-cac-nhom-cong-chung.html\"},\"wordCount\":865,\"publisher\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/251-quan-he-cac-nhom-cong-chung.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vanphongao.vn\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Quan-h\u1ec7-c\u00e1c-nh\u00f3m-c\u00f4ng-ch\u00fang.jpg\",\"articleSection\":[\"K\u1ef9 n\u0103ng kinh doanh\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/251-quan-he-cac-nhom-cong-chung.html\",\"url\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/251-quan-he-cac-nhom-cong-chung.html\",\"name\":\"Quan h\u1ec7 c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang &#8211; 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