{"id":296,"date":"2019-12-11T10:54:12","date_gmt":"2019-12-11T03:54:12","guid":{"rendered":"https:\/\/vanphongao.vn\/?p=296"},"modified":"2025-08-29T22:12:29","modified_gmt":"2025-08-29T15:12:29","slug":"266-chieu-giu-khach","status":"publish","type":"post","link":"https:\/\/vanphongao.vn\/en\/ky-nang-ban-hang\/266-chieu-giu-khach.html","title":{"rendered":"Sales psychology: Ten special human characteristics"},"content":{"rendered":"<p><em>We need to study psychology, especially if you work in marketing, sales or copywriting. Your profession requires understanding all human characteristics, analyzing why people accept one decision and not another. Here are ten human characteristics that anyone working in marketing\/sales\/advertising should know.<\/em>&nbsp;<em>These ten factors will help you better understand human nature \u2013 customers don&#039;t always make logical purchasing decisions.<\/em><\/p>\n\n\n\n<p><strong>1) We often make decisions based on emotions.<\/strong><\/p>\n\n\n\n<p>The decisions we make are often based on feelings, needs, or emotions, rather than logic. For this reason, the intangible benefits we receive are one of the factors that persuade us to make a purchase. Don&#039;t forget the push button, with which you can influence people&#039;s emotions.<\/p>\n\n\n\n<p><strong>2) We need a basis of argument<\/strong><\/p>\n\n\n\n<p>For example, a person sees an advertisement with a picture of a sports car and he likes it. He will not buy this car until he likes it, and he wants to get specific information about its specifications such as engine power, safety, price and maintenance. He wants this car because it allows him to feel comfortable. But he will only buy it if he can justify his purchase and demonstrate the rationality of his action.<\/p>\n\n\n\n<p><strong>3) We are the center of the ego mind<\/strong><\/p>\n\n\n\n<p>We look at the world from the perspective of how it relates to us. When someone asks us to do something, we immediately start thinking, what does this bring us? People often try to think about themselves first. Even if he is a very good person. That is human nature.<\/p>\n\n\n\n<p><strong>4) We value<\/strong><\/p>\n\n\n\n<p>When choosing this or that product, we usually pay attention to its value first. Then, we compare that value with the price of the goods. The greater the value of the goods compared to the price of the goods, the higher the probability that the product will be sold to this person. Of course, for each person, the value of the goods is the price of himself.<\/p>\n\n\n\n<p><strong>5) Social<\/strong><\/p>\n\n\n\n<p>The human brain is not a computer. Scientists have proven that the main function of the brain is to solve problems affecting society and human relationships. Let&#039;s try to recall the math lessons in high school. The nature of the problem is always easy to understand, if it is related to real life and not to abstract data. Therefore, in promoting products, many companies actively use comments from other customers, success stories, photos, illustrations, etc.<\/p>\n\n\n\n<p><strong>6) You can&#039;t force people to do anything<\/strong><\/p>\n\n\n\n<p>When people buy, it doesn\u2019t happen because you have power over them. You can command and command, but in the end, people will do what they want, not what you want. This means that your job is to show how your offering will satisfy the current and future needs of your customers.<\/p>\n\n\n\n<p><strong>7) People love shopping<\/strong><\/p>\n\n\n\n<p>People really like to buy. Just look at the software industry. Almost every piece of licensed software has a free version. But people continue to use the paid software. Don\u2019t rush the purchase process \u2013 people naturally want to finish it. Just make a compelling offer that gets the customer interested.<\/p>\n\n\n\n<p><strong>8) We are often suspicious<\/strong><\/p>\n\n\n\n<p>Most people hesitate to buy something. They don\u2019t want to take risks. You can never predict when a customer will not trust a product. So you need to consider the following factors: test results, research, confirmation from sources, scientific data.<\/p>\n\n\n\n<p><strong>9) People are always looking for something<\/strong><\/p>\n\n\n\n<p>Love. Wealth. Glory. Convenience. Security. They are always looking for something. Your job is simple \u2013 give them what they are looking for. And nothing more. That is enough.<\/p>\n\n\n\n<p><strong>10) People often act according to herd mentality.<\/strong><\/p>\n\n\n\n<p>If other people review the product, it is considered good. Best-selling books and blockbuster movies attract many readers and viewers only because many people have read the book or seen the movie.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ch\u00fang ta c\u1ea7n nghi\u00ean c\u1ee9u t\u00e2m l\u00fd, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu nh\u01b0 b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing, b\u00e1n h\u00e0ng hay vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o. Ngh\u1ec1 c\u1ee7a b\u1ea1n \u0111\u00f2i h\u1ecfi ph\u1ea3i hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a con ng\u01b0\u1eddi, ph\u00e2n t\u00edch v\u00ec sao ng\u01b0\u1eddi ta l\u1ea1i ti\u1ebfp nh\u1eadn quy\u1ebft \u0111\u1ecbnh n\u00e0y ch\u1ee9 kh\u00f4ng [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[46],"class_list":["post-296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-nang-ban-hang","tag-khach-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e2m l\u00fd b\u00e1n h\u00e0ng: M\u01b0\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a con ng\u01b0\u1eddi &#8211; V\u0102N PH\u00d2NG \u1ea2O<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vanphongao.vn\/en\/ky-nang-ban-hang\/266-chieu-giu-khach.html\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e2m l\u00fd b\u00e1n h\u00e0ng: M\u01b0\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a con ng\u01b0\u1eddi &#8211; V\u0102N PH\u00d2NG \u1ea2O\" \/>\n<meta property=\"og:description\" content=\"Ch\u00fang ta c\u1ea7n nghi\u00ean c\u1ee9u t\u00e2m l\u00fd, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu nh\u01b0 b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing, b\u00e1n h\u00e0ng hay vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o. Ngh\u1ec1 c\u1ee7a b\u1ea1n \u0111\u00f2i h\u1ecfi ph\u1ea3i hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a con ng\u01b0\u1eddi, ph\u00e2n t\u00edch v\u00ec sao ng\u01b0\u1eddi ta l\u1ea1i ti\u1ebfp nh\u1eadn quy\u1ebft \u0111\u1ecbnh n\u00e0y ch\u1ee9 kh\u00f4ng [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vanphongao.vn\/en\/ky-nang-ban-hang\/266-chieu-giu-khach.html\/\" \/>\n<meta property=\"og:site_name\" content=\"V\u0102N PH\u00d2NG \u1ea2O\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gofficevietnam\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-11T03:54:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T15:12:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vanphongao.vn\/wp-content\/uploads\/2019\/12\/Tam-ly-ban-hang-Muoi-diem-dac-biet-cua-con-nguoi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"719\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Web Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GOffice\" \/>\n<meta name=\"twitter:site\" content=\"@GOffice\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/266-chieu-giu-khach.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/266-chieu-giu-khach.html\"},\"author\":{\"name\":\"Web Admin\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#\\\/schema\\\/person\\\/23186327bb619b5929f432f6255ea3aa\"},\"headline\":\"T\u00e2m l\u00fd b\u00e1n h\u00e0ng: M\u01b0\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a con ng\u01b0\u1eddi\",\"datePublished\":\"2019-12-11T03:54:12+00:00\",\"dateModified\":\"2025-08-29T15:12:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/266-chieu-giu-khach.html\"},\"wordCount\":1544,\"publisher\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/266-chieu-giu-khach.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vanphongao.vn\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Tam-ly-ban-hang-Muoi-diem-dac-biet-cua-con-nguoi.jpg\",\"keywords\":[\"Kh\u00e1ch h\u00e0ng\"],\"articleSection\":[\"K\u1ef9 n\u0103ng kinh doanh\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/266-chieu-giu-khach.html\",\"url\":\"https:\\\/\\\/vanphongao.vn\\\/ky-nang-ban-hang\\\/266-chieu-giu-khach.html\",\"name\":\"T\u00e2m l\u00fd b\u00e1n h\u00e0ng: M\u01b0\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a con ng\u01b0\u1eddi &#8211; 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