In the context of tight budgets, how to cut down on all expenses is always the top concern of businesses. Applying information technology (IT) to the production and business process not only helps save costs but also increases business sales...
In the process of applying IT to increase sales, many businesses have succeeded with online advertising solutions to expand sales channels. From an economic perspective, this is one of the least expensive forms of marketing, especially compared to advertising on television or in print. In addition, e-marketing (electronic marketing) is also a solution to help businesses save maximum costs.
According to Mr. Vo Do Thang - Director of Athena Cyber Security Center, e-marketing is basically the same as traditional marketing methods - that is, it also follows the sequence: product - price - trade promotion - consumer market. However, if considering the benefits, this solution is not only low cost but also much more effective than using traditional advertising channels.
Based on consumer data, marketers can send millions of emails with just one click, or can use an automated program to send emails to each group or each customer with appropriate content. With this method, the business's transactions with customers are not as sudden as over the phone and can send messages to many customers at many different addresses in the fastest time.
Along with e-marketing, businesses can apply web marketing to provide product information or introduce promotional programs... and e-commerce solutions (online sales) to increase sales. In fact, some low-cost airlines such as Jetstar or hotels have been very successful in applying e-commerce solutions. Specifically, Jetstar has deployed online ticket sales systems to reach millions of customers. They also encourage early booking with attractive discounts to attract customers to use their services. As for hotels, the main implementation plan is to focus on building an online booking system. Thanks to this method, they have soon had a list of upcoming customers so that they can be proactive in planning their business plans. In addition, the online book sales model of amazon.com or online sales of ebay.com are also typical examples for businesses to learn and apply.
Normally, when a business goes into operation, the costs to be paid include: human resource management costs, marketing costs, production management costs, office rental costs, etc. How to reduce costs is something that managers always worry about, but it is only really meaningful when this does not affect all production and business activities of the business. In reality, if there is no reasonable allocation of human resources, it will lead to a situation of surplus and shortage, causing instability and waste for the business. To overcome this "disaster", the most effective solution is to optimize the human resource apparatus (re-planning) by using support software. For some manufacturing enterprises with many facilities or factories far apart, the application of IT also helps the management board grasp business information continuously and quickly so that they can make accurate and timely decisions.
In the current difficult context, e-marketing is considered the best way to market and transact with customers. However, to apply this solution effectively, the information sent by the business must be new, attractive and accepted by customers. Similarly, when using web marketing, the business must build a website with an easy-to-use interface and attractive, trustworthy content...
According to Mr. Vo Do Thang, the task of managers is to balance solutions to make decisions, not to delve into technical details. To do so, it is necessary to accurately identify the target customers, choose the right tools and arrange IT personnel. To protect the business website well, in addition to technical assurance, the general advice from experts as well as businesses that have successfully applied IT solutions to reduce costs and increase sales is to have trust in the partner unit and specific sanctions to monitor and handle violations (if any). In case the business cannot manage itself, it can hire an outside party (with clear commitments on responsibility) to ensure the safety of the IT system. Because after all, information security is also a solution to reduce costs for the business, do not let lock up the barn after the cow is gone.
DNSG
