If you run a website, whether it is newly built or has been operating for many years, the prerequisite for your website to be successful is to have a presence on search engines.
According to statistics, on average 61% visits to a website are from search engine results, of which Google accounts for 41% of traffic. Therefore, companies are constantly investing to put their websites in the highest possible ranking position in search results pages and forming the multi-billion dollar search engine optimization (SEO) industry. However, there is no specific trick to get a website to the top position on the exact search results page, only experienced professionals can find the solution. The following basic techniques and methods will help those who are new to the SEO playground grasp the process of processing websites on search engines.
Keyword optimization
Search engines will not be effective if you do not know what to optimize. Some businesses choose keywords that are appropriate to their industry, but this becomes more difficult for online supermarkets with thousands of different types of goods to offer. Because how to create a concise and attractive search term for the website.
First, you should choose terms that are relevant to your industry but are also the most frequently used by people on search engines. The fastest way is to use the search engine's built-in keyword design tool to identify useful terms. The Google Keyword Tool and SEO Book Keyword Suggestion Tool can both provide related terms to help you get the job done quickly and accurately.
Using optimal terms will help search engines bring more visitors to your website and vice versa, using keywords that few people enter into search engines will of course make your website less known. So be careful in choosing optimal keywords to attract the most interested people.
Mark the title and address of each web page
Experts agree that title tagging is a core SEO factor. When indexing content, search engines often process the words that appear in the browser title bar and consider them important elements on each website. Therefore, you should tag your website title with unique keywords. It is like naming a book so that potential customers will pay attention to it.
In the past, many people thought that the URL structure was not important and that only the content on the page was really necessary. However, search engines have a mechanism to reference keywords right in the address, even keywords on each subpage. To keep up with this technique, many newspapers that used to use the system of naming titles with numbers have now switched to naming addresses using the article title itself. For example, the article in PC World called “Quantum of Solace” can be accessed at the URL www.pcworld.com/quantum-of-solace instead of www.pcworld.com/11/&id=27 as before.
According to VTC
